Saurashtra Premier League Social Media

Case Study

Saurashtra Premier League

May 2019

About The Company

The Saurashtra Premier League (SPL) is a professional twenty (20)-over format cricket league in Saurashtra, India. The league has been formed by Saurashtra Cricket Association and will follow T-20 format which has captivated one and all and continues to attract millions across the world.

SPL unearths some talented regional and international cricket stars. The Saurashtra Cricket Association administrates the cricket league and is dedicated for betterment of all formats of cricket by ensuring competitive tournaments and infrastructure.

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

99.9%

Increased 5k Instagram followers organically

The Instagram page added 4048 followers with 424 content posted on the page along 1405 stories.

CHALLENGE

  • No Digital Presence
  • Build a strong brand image in the minds of the users

OBJECTIVE

To build strong digital presence and recognition for the league  among the local and visiting audiences and further lead to a larger footfall.

APPROACH

Pre announcement and teaser campaign were done to build hype

To engage audience regular contest was planned with gratification

Real time match updates were posted to make sure people who were not able to attend the match can experience the same sitting back at home

Planned and executed campaigns to generate UGC

Social Media Highlights

The Facebook page added 25,437 new fans, 433 posts were published on the page which had a reach of 2,40,57,356 with a total impression of more than 37 million. Video content was well received on the page.

The Twitter Page added 724 fans with 381 tweet were published on page with total impression of 212K along with 472 mentions and 19.7k Profile visits.

The Instagram page added 4048 followers with 424 content posted on the page along 1405 stories.