Saurashtra Premier League SEO

Case Study

Saurashtra Premier League

Know how SPL's organic reach was 232,133 in a month
Get complete insights about SPL's SEO Strategies

May 2019

About The Company

The Saurashtra Premier League (SPL) is a professional twenty (20)-over format cricket league in Saurashtra, India. The league has been formed by Saurashtra Cricket Association and will follow T-20 format which has captivated one and all and continues to attract millions across the world.

SPL unearths some talented regional and international cricket stars. The Saurashtra Cricket Association administrates the cricket league and is dedicated for betterment of all formats of cricket by ensuring competitive tournaments and infrastructure.

SEARCH ENGINE
OPTIMISATION

SEARCH ENGINE
OPTIMISATION

12,592

INCREASE IN ORGANIC TRAFFIC

Monthly Organic Session on the website were 12,592

SEARCH ENGINE
OPTIMISATION

CHALLENGE

  • The major challenge was to improve organic traffic & rankings across India.
  • Get traffic to watch the match live on the website.
challenge

OBJECTIVE & APPROACH

Increase organic eyeballs to watch live match on the website.

  • We started working from scratch, analyzed and researched the website and its competitors.
  • SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
  • We have implemented all the on-site points like schema implementation, meta tags, headings, etc to give search engine extra ranking signals.
  • We started to build quality backlinks while using white hat techniques.
  • As a key part of SEO we have optimized the content for their website
  • Also, we have created a strategy to promote live matches on the website.
performance

SEO PERFORMANCE

Data Compared BETWEEN 1 may to 27 may 2019

  • Total Sessions: 74,438
  • Total New Users: 45,814
  • Total Pageviews: 232,133
  • Average Session Duration: 00:02:31
  • Pages/Session: 3.12
  • Session per User: 1.62

ORGANIC TRAFFIC

Traffic increase from 1 May 2019 to 27 May 2019

Know how SPL's <b>organic reach was 232,133 in a month</b>