Trust, authority, and expertise are the three EATs of SEO. Despite not strictly being a developer task, Google considers these factors when determining the trustworthiness of your site.
A particularly important consideration is for sites relating to health or financial decisions, such as “Your money or your life.”
EAT factors are often determined by your site’s design and user perception of trustworthiness. Design elements that can help achieve this include:
- Blogging author information.
- Your field-related certifications.
- Research citations in well-written papers.
- Reviews on Glassdoor, Google, and BBB about your brand.
- Educational content in a long-form, no thin content.
- We do not link to pseudoscience, but authoritative sources.