In order to successfully build your healthcare brand online, you will definitely benefit from the paid media, which is where PPC marketing comes in. Pay-per-click or PPC marketing, also known as search engine marketing, plays a very important role in keeping the competition and relevance of your healthcare facility in place in today’s market.
The aspect that makes search engine marketing different from other marketing strategies and beneficial to the healthcare industry is the fact that it encourages highly targeted marketing campaigns that specify criteria like location, budget, time, search targeting, and many more.
The healthcare industry has had a boom online with almost 90% of the healthcare searches being online. The internet has offered a new door for healthcare practices, health information, and hospitals to extend their business into. Healthcare PPC or pay-per-click advertising delivers answers to the needs of consumers with search ad clicks.
PPC advertising explores the extremely competitive field of healthcare advertising. It directs the traffic to various websites when the user clicks on their online ads. When a user searches for a keyword that matches the list of keywords of the advertiser, the PPC ad posted by the advertiser with the matching keyword is then displayed.
One advantage of PPC is that you only need to pay for the ad when a user clicks on it to reach your website. Just like the full form of PPC explains, when your target audience selects the ad and clicks for it, only then are you required to pay for it.
This sounds like a very straightforward system, but it is quite a difficult feat for the healthcare industry. Utilizing PPC for the healthcare industry successfully requires careful planning and strategizing.
The most advantageous factor of healthcare PPC ads is that you are paying for actual action and result – a click on your ad. In this, you are not paying for someone who is not interested in your ad or who hasn’t used it.
Even if the audience sees the healthcare PPC ad, you aren’t paying for it, unless they click on it. One of the best ways of navigating through this system is with the help of an experienced healthcare advertising agency.
This is because it is very easy to get misdirected, and all your PPC efforts can get wasted. So pairing up with a renowned agency will help you reap the most results from PPC advertising.
You might be wondering whether PPC advertising is going to be an effective digital marketing solution. The answer to this question depends on how well you are able to utilize PPC advertising as your digital marketing solution.
If you are not sure of what you are doing, PPC might end up being extremely expensive while garnering very little results. This will make the whole campaign ineffective. However, if you ensure proper management, then your PPC campaign will open newer doors for your healthcare facility.
Wondering what will be the benefit of PPC with proper management? We have listed down a few of the advantages:
Traditional advertising methods are for the general audience. Be it television, print, or radio ads, targeting a specific group is very difficult, and the audience is more generalized. Most of the time, you might end up advertising to people who have no interest in your healthcare facilities.
PPC is the exact opposite of traditional marketing methods. It specifically targets the audience who will be interested in your healthcare facility and services.
It is a highly targeted marketing method and helps you reach directly to your desired audience. Because they are paid ads, they precisely target only the potential patients who are actively searching for the services that your healthcare facility is offering.
Be it healthcare organizations or not, website traffic is the main aim for every enterprise online. Online traffic is mostly received from organic, non-paid sources. But organic optimization might take a lot of time to garner the desired results.
PPC, on the other hand, provides quick results that are almost instantaneous. The steps are also very simple, the major ones being – you need to set up an account, set a few keywords and parameters, write down your ad copies, etc. And your PPC campaign is thus launched, getting instant results from day one. Your ads will be displayed either on top of the search page or at the end of it, reaching out to potential patients.
In the healthcare and medical industry, a lot can be achieved through PPC campaigns without spending too much money. This is because PPC advertising gives you a lot of flexibility when it comes to budget spending.
Because you are charged only when someone clicks on your ad, it becomes easier for you to control your monthly budget. Your set budget for the month does not need one month to be used effectively. It can also be used within the first week, bringing in optimum results.
Apart from being flexible, PPC is also very versatile. It gives you the opportunity to experiment and fine-tune the PPC parameters, even if the campaign is live. You can also make adjustments in order to correct any mistakes that you might have missed out on previously.
You can disable keywords or run them, you can edit your ad copies, you can increase your spendings – with PPC, you have a lot of options in hand.
At Cheenti, we always strive to offer the best solutions to our clients. We make sure that your brand has an ample amount of visibility and maximum lead generation through the PPC ads.
Here are some of the solutions or services that we offer for your PPC requirements:
1) Landing Page Conversion: The consistency and the authenticity of the brand play a major role when it comes to landing page conversions. Therefore, we make sure that your landing page and your ad campaigns complement each other while addressing the search queries of the audience.
2) Paid Advertising: We analyze the search intents of your targeted audience, and then set KPIs, budgets, and bids accordingly to get optimum results. This also helps us optimize the PPC campaign, helping you get a higher number of calls and visits.
3) PPC Management: Be it B2B or B2C healthcare marketing, our PPC experts are extremely knowledgeable in both verticals and manage the entire procedure to get maximum exposure and results. We carefully analyze all the different metrics like competition and impression share in order to understand the areas needing improvement.
4) Keyword Research & Strategy: With proper analysis and strategies in place, we reach out to your prospects who are looking out for healthcare services online. We ensure maximum online exposure through smart display campaigns, ad extensions, and dynamic search ad campaigns that target search queries that are of relevance.
5) Google Ad Management: In order to ensure that your target audience is able to find your healthcare facility online across the search engines, we assign the keywords and match the types and bids on your Google ad campaigns.
Ants have always been hard working. They have been team workers. And once they work together, they are hard to defeat. Our philosophy at Cheenti is the same. We stop at nothing to bring you the best of everything. For us, you aren’t just our clients. We believe that you and we together are a team.
We work from the perspective of business owners rather than a company that is extending its PPC services. We strive to be a data-driven and analytical PPC and online marketing company.
The healthcare industry has to follow a lot of regulations. The intricacies of a pay-per-click campaign that is launched for such a facility has to be well-understood by the healthcare providers so that they can comply with their industrial regulations.
Hence it is important to have a team that can manage the ads and optimizes them while being within these regulations. We can help you get the most out of it while complying with the terms and conditions of the healthcare industry. We strategize and employ advertising methods that will help to bring in new leads and patients. We provide monthly reports and summaries, detailed till the very end so that you can stay updated about the online progress.
We have Google-certified PPC experts and professionals who know the in and out of the industry. We put our years of expertise and an amazing track record to use diligently in order to help you receive the maximum from your PPC investments.
If you want to know more, then schedule a consultation now and get the best results online.
PPC services aim at your targeted audience through their search queries and make your brand and services visible to them easily.
More visibility means more leads, more queries about your healthcare facility and services, and more lead conversions to patients. This will not only help your business to grow but will also help you reach out to more and more people.
A top healthcare PPC agency will not work as a PPC agency alone. It will work from the perspective of its client, the healthcare facility for whom it is managing the PPC campaigns. This is the most important quality for any healthcare PPC agency – working from the business owner’s perspective.
When choosing a healthcare PPC agency, check out the following things:
Typically you should generate around 1 to 100 leads per month through PPC campaigns, but with proper management and strategies in place can get much more than that. All you need is a good healthcare PPC agency that will help you get the maximum out of your PPC investments.
In order to know what the process is, you need to have a word with the digital marketing agency you are consulting. Every agency has a different process flow that they follow. Discussing it with them will give you the best answer. At Cheenti we provide monthly basis reports of the keyword ranking, traffic and other useful insights.