Digital marketing has gradually penetrated all the different industries and has proven to be a wonderful tool when it comes to reaching out to people from different spheres. The main reason behind this is that businesses are evolving rapidly. They have become more open to experimentation and are readily adapting to changes taking place in the industry. This attitude has been able to open up newer avenues, and digital marketing has utilized this to the maximum.
The E-commerce industry has made a lot of progress since the very inception of the concept. With more and more people turning to the e-commerce industry to get their needs and wants, the e-commerce industry has faced a major boost in business. More and more brands are launching their e-commerce sites for this very reason. The convenience of getting things delivered at your doorstep and the myriad of options available on e-commerce sites are the reason behind this gradual shift to digital shopping forums.
With the e-commerce industry progressing magnificently, the competition among the players of the sector increases and tightens tremendously. Reaching the targeted audience has become more important than ever. Here is where proper e-commerce digital marketing plays a major role.
According to recent studies, 37 million social media visits paved the way to approximately 529,000 orders for e-commerce websites. Facebook brings about the maximum amount of website traffic that eventually leads to sales. This constitutes almost 85% of the orders being made.
With the numerous e-commerce brands, it is very easy for your targeted customers to be easily swayed or to lose concentration or attraction. Hence it is very important to keep them interested in your brand. Digital Marketing steps in at this point and helps the e-commerce business grow to newer heights, overcoming such challenges on the way.
If you are still unsure about how digital marketing will be benefiting your ecommerce business then we have put together a few points that will show you exactly that:
The results are easy to track: With web analytics, it is easy to keep a track of the results coming in through digital marketing processes. You can track your social media stats, you can keep a check on the lead conversion rates. This helps you to know the status of your digital marketing efforts and where you can improve or make small changes.
It improves your brand image: Strategic digital marketing helps to keep your brand consistent. With a consistent story for all the various digital channels, all the different marketing elements will be able to compliment each other, focus on associated keywords, and optimize web searches.
It’s easier to spot trends: When it comes to spotting trends, it is fairly easy in digital marketing. When you stay ahead of trends, you build your own path to emerge as a business leader. You end up attracting more customers who are interested in your products and your brand.
You can directly meet the customers: Thanks to the internet, the digital platform enables you to meet your customers anywhere. They do not leave their houses without their phones, which means that they are likely to check out your website at any time. With properly optimized web pages, you will be able to attract them to your website and enable them to browse through your products.
We at Cheenti strive to achieve the perfect balance between creativity and effectiveness. The e-commerce industry always needs to be at the top of their game all the time to be able to reach the target audience first with their varied range of products. Hence, we also aim to be at the best in all e-commerce marketing services that we provide.
The e-commerce digital marketing services that we offer at Cheenti are according to the various digital aspects that are important tools of creating traffic, like search engine optimization, pay per click, website development, social media marketing, email marketing, and so on.
We offer the perfect digital marketing strategy that will help your ecommerce business blossom. We design digital marketing strategies to build the best online presence for you. You can know more about some of our ecommerce digital marketing services below:
Building trust takes time and effort. An industry like healthcare thrives on trust. People will visit a facility or a professional only if they trust it. As days have changed, people are gradually shifting from word-of-mouth recommendations to researching online and finding answers. This shift has accelerated the pace of the union of digital marketing and healthcare.
According to a study conducted by Google and Compete Inc., almost 84% of patients conduct online as well as offline research before going to a hospital. The study also claims that people who visit hospitals after such research are 3 times more than people who haven’t searched for anything. It states that patients mostly search for symptoms and conditions online where 50% of the patients are influenced by the information they find.
About 44% of patients who conduct online research end up booking an appointment. 12% of these patients post a review about the facility and the services on social media sites whereas 6% of them post reviews on the websites. These statistics prove that digital marketing in the healthcare industry is extremely beneficial.
Here are a few ways that will help you navigate the healthcare internet marketing with ease and get better results:
1. A user-friendly but attractive website: Your website is the face of your facility online. Having a user-friendly, easily navigable website will make it easier for patients to go through it and get maximum information that they will benefit from.
A well-developed digital marketing plan for doctors and healthcare facilities is the key to expanding the realms of healthcare. Digital marketing will not only help get more consumers but will also educate them in a lot of health-related subjects.
Cheenti Medical & Healthcare Digital Marketing Services
Any digital marketing strategy requires extensive planning and extraordinary creativity. When these two join together, you get an effective and brilliant digital marketing strategy for healthcare.
We at Cheenti strive to achieve the perfect balance between creativity and effectiveness. We understand that the healthcare industry needs to be at the top of its game all the time to serve the people who care about their health. Hence, we also aim to be at the top for all medical digital marketing services that we provide.
The medical and healthcare digital marketing services that Cheenti offers looks into all the digital aspects, like search engine optimization, pay per click, website development, social media marketing, email marketing, and so on.
From hospitals to other healthcare facilities, we offer the perfect digital marketing strategy for all. Just like healthcare services cannot lag behind anyone, our digital marketing strategies for hospitals and other facilities are designed to build the best online presence for them. You can know more about some of our medical and healthcare digital marketing services below:
With effective search engine optimization, we build both trust and authority. Our ecommerce SEO services along with effective content management have always been the highlight of the digital marketing services for the industry. We offer our SEO services to gain the top rank on the search engines and provide the potential shoppers and buyers with more options. We help you put out a range of options for the potential consumers who will be buying from your e-commerce site.
PPC is the best method of getting more traffic & leads to your website. In this type of marketing you only need to pay when someone clicks on the advertisement that you have posted. It will put your ecommerce ads in focus and in front of the people who are looking for your products. With PPC ads, you will always be present right there at the top, whenever the searchers are on the lookout to buy a product that you house.
Social media has changed the face of communication completely. The millennial generation use the different social media sites not only to talk or share thoughts with each other, but also to learn and get information. Social media marketing is a stepping stone to enter the market of the millennials. Engaging and attracting their attention is easier with social media than it would’ve been with traditional media.
For the ecommerce industry, social media takes the products directly to the potential buyers. Different online forums and social media pages will be aware and introduce products and services to the people who need them.
You can also facilitate collaborations with influencers and engage your targeted audience through contests and other means, which will help you offer better experience to your target audience, fostering loyalty, word-of-mouth referrals, and retention.
We at Cheenti use the full extent of social media for the ecommerce industry, creating campaigns and solutions that will strengthen your bond with your target audience.
A user-friendly and engaging website design attracts the visitors and leads them to spend more time on it. When the ecommerce website is developed well, giving the visitors an ample amount of information about what they are looking for, they tend to explore the website and the products for a longer time. And if the website is easily navigable, then they are able to receive maximum information within a short time. Images and short crisp, yet informative descriptions and taglines help to make quite the impression for ecommerce websites. With this in mind, we design and develop websites that will not only look good but will also be able to encourage the targeted audience to explore the websites.
Newsletter and emails have always added goodwill to the reputation of any organization of any industry. With ecommerce, it ensures the loyalty of the receivers as they are getting the information not only about the various products but also about any event which might boost their shopping experience from your website without scouring the internet or looking up such events. We craft an effective email marketing strategy that will keep your subscribers up to date with everything you want to share with them.
Proper content marketing can do wonders for any brand, no matter what the industry. It is a type of inbound marketing which includes the creation of different formats of content like blogs, articles, videos, infographics, and other such types. When used strategically, content marketing helps to generate leads, drive more website traffic, and build your brand. With a well-planned out mix of audios, videos, blogs, e-books, added to a paid advertising strategy, we will be able to take your brand to newer heights.
Cheenti is the hindi word for ants. Ants are diligent, strong, team players and creative. If they set their mind on a goal, they work together to achieve it. We believe in working just like the ants. We work towards our goals in a diligent and creative manner. We are strong team players. And because of our beliefs, we excel in what we do.
The ecommerce sector dwells on awareness and presence. With proper marketing, a lot of people will get to know more about the myriad of options that are available to them. We act as the bridge between the ecommerce platforms and the consumers, bringing them closer with the power of digital marketing. We work together with various ecommerce brands as their ecommerce digital marketing agency to take them to the consumers as the top players of the industry.
As an ecommerce digital marketing company, we come up with strategies that will increase the online visibility of your ecommerce brand. We take care of every aspect of digital marketing to help you reap the best results.
We continuously keep ourselves updated with the latest trends and incorporate these effectively in our strategies. We give our best to help you benefit the most from digital marketing. We strive to become one of the best ecommerce marketing agencies in India. With us by your side, you will be able to conquer the world of digital marketing and reach out to a large magnitude of people.
Ecommerce businesses should definitely invest in digital marketing because digital marketing comes with the ability to adapt to the ever-changing trends. Digital marketing helps the ecommerce brands to utilise these trends and create opportunities and emerge as business leaders. Digital marketing helps the various ecommerce brands to generate revenue while increasing their brand value.
In case you are wondering what type of digital marketing service you should opt for your ecommerce business, then the best option here would be to sit down with your agency and figure out what your requirements are and what kind of digital marketing activities will be beneficial for you. Digital marketing agencies have a lot of experience; they will understand the market well and provide you with the solution you need.
It can be challenging to choose the best ecommerce digital marketing agency, but here are a few pointers that might help you out. Check out their experience, their previous work and portfolio, their core values, their team members and their personality. If all this matches with your expectations, then this agency is the best one to work with.
There are a lot of factors that determine the cost of the digital marketing services that you might want to avail of. The best thing to do here is to sit and discuss with your digital marketing agency and get the best out of it.
In order to know what the process is, you need to have a talk with the digital marketing agency you are consulting. Every agency has a different process flow that they follow. Discussing it with them will give you the best answer.