When in the healthcare industry, we often find ourselves asking what exactly is a digital marketing and how is it helpful in healthcare? To simply answer the question, digital marketing is the use of the internet and search engines to reach and communicate with consumers on different platforms. Using this particular form of marketing will benefit the healthcare industry as it will reach out to more people and create awareness among a larger audience.
The healthcare industry has made a lot of progress since the yesteryears and has evolved tremendously. This industry is very adaptive to new technology and techniques in order to offer consumers the best care. The consumers, in this case, are the patients, their families, the health-conscious, and the fitness conscious, and every other person who wants to stay healthy and fit.
A full-proof SEO strategy has to be a strong, well-thought, tried & tested one. If you want your website to reach rank number 1 on Google search results, then you need to know it requires an investment of time or money or both at times. When talking about healthcare SEO, the strategies that you will use will be responsible for making all the difference when it comes to search engine rankings, website traffic, and a comparison of growth in the number of patients with respect to the other healthcare service providers.
We all must have conferred by now that the key to the top rank is smart and intelligent strategies that will take your brand to a whole new level. As you read on, you will get to why healthcare SEO services are of such importance, and what are the various ways that will help you reach the goal – Rank No. 1 in the search results.
According to a recent study, 77% of the patients research online before they book an appointment. This means that consumers and patients take complete advantage of the available online resources before taking any major health-related decisions. This makes it even more important for healthcare facilities to take up healthcare online marketing in order to boost their patient engagements.
If you are wondering how it is possible to take up digital marketing for the medical industry, then you can always avail services of the best healthcare marketing agencies who will be able to give you the best results. Cheenti is one of the best healthcare marketing agencies in India that will help your medical and healthcare facility reach its digital marketing goals with ease.
Building trust takes time and effort. An industry like healthcare thrives on trust. People will visit a facility or a professional only if they trust it. As days have changed, people are gradually shifting from word-of-mouth recommendations to researching online and finding answers. This shift has accelerated the pace of the union of digital marketing and healthcare.
According to a study conducted by Google and Compete Inc., almost 84% of patients conduct online as well as offline research before going to a hospital. The study also claims that people who visit hospitals after such research are 3 times more than people who haven’t searched for anything. It states that patients mostly search for symptoms and conditions online where 50% of the patients are influenced by the information they find.
About 44% of patients who conduct online research end up booking an appointment. 12% of these patients post a review about the facility and the services on social media sites whereas 6% of them post reviews on the websites. These statistics prove that digital marketing in the healthcare industry is extremely beneficial.
Here are a few ways that will help you navigate the healthcare internet marketing with ease and get better results:
1. A user-friendly but attractive website: Your website is the face of your facility online. Having a user-friendly, easily navigable website will make it easier for patients to go through it and get maximum information that they will benefit from.
A well-developed digital marketing plan for doctors and healthcare facilities is the key to expanding the realms of healthcare. Digital marketing will not only help get more consumers but will also educate them in a lot of health-related subjects.
Cheenti Medical & Healthcare Digital Marketing Services
Any digital marketing strategy requires extensive planning and extraordinary creativity. When these two join together, you get an effective and brilliant digital marketing strategy for healthcare.
We at Cheenti strive to achieve the perfect balance between creativity and effectiveness. We understand that the healthcare industry needs to be at the top of its game all the time to serve the people who care about their health. Hence, we also aim to be at the top for all medical digital marketing services that we provide.
The medical and healthcare digital marketing services that Cheenti offers looks into all the digital aspects, like search engine optimization, pay per click, website development, social media marketing, email marketing, and so on.
From hospitals to other healthcare facilities, we offer the perfect digital marketing strategy for all. Just like healthcare services cannot lag behind anyone, our digital marketing strategies for hospitals and other facilities are designed to build the best online presence for them. You can know more about some of our medical and healthcare digital marketing services below:
We believe in building both trust as well as authority with effective search engine optimization. Our medical and healthcare SEO services along with effective content management have always been the highlight of the digital marketing services for the industry.
Although it is very important, our healthcare SEO services aren’t only about gaining the top rank on the search engines. It is also about gaining the trust of the people who will be reading the information we provide. We help you put out a wealth of information for the potential patients and consumers who will be considering your healthcare services.
PPC is one of the easiest ways of getting more traffic & leads to your website. It is a model of internet marketing where you only need to pay when someone clicks on the advertisement that you have posted.
It will put your healthcare ads on focus and in front of the people who are looking for the correct answers to take action. With the help of healthcare PPC ads, you will always be present right there at the top, whenever the searchers are ready to book their appointment.
Social media has changed the face of communication completely. The millennial generation uses different social media sites not only to talk or share thoughts with each other but also to learn and get information. Social media marketing is a stepping stone to enter the market of the millennials. Engaging and attracting their attention is easier with social media than it would’ve been with traditional media.
For the healthcare industry, social media helps the audience engage with the healthcare facilities directly. Different online forums and social media pages will bring the professionals closer to the people who need them.
You can also facilitate collaborations with physicians, which will help you offer a better experience to your target audience, fostering loyalty, word-of-mouth referrals, and retention. You can use social media to even spread awareness about common health conditions, overall public health, and different diseases.
At Cheenti, we use the full extent of everything social media has to offer to the healthcare industry, creating campaigns and solutions that will strengthen your bond with your target audience.
A user-friendly and engaging website design attracts the visitors and leads them to spend more time on it. When the website is developed well, giving the visitors an ample amount of information about what they are looking for, they tend to trust that particular healthcare facility or professional more.
And if the website is easily navigable, then they are able to receive maximum information within a short time. With this in mind, we design and develop websites that will not only look good but will also be able to encourage the targeted audience to explore the websites.
Newsletter and emails have always added goodwill to the reputation of any organization of any industry. With healthcare, it ensures the loyalty of the receivers as they are already getting the information without looking up and scouring the internet.
We craft an effective email marketing strategy that will keep your subscribers up to date with everything you want to share with them.
Our ORM services will make sure that your patients and consumers are aware of your excellence and are able to trust you immediately. You will be able to monitor the reputation of your esteemed facility.
You will get to know what your patients and visitors think about your services. This will help you work on any negative aspect you find and better your plus points as well.
Through this, you will be able to keep your patients’ confidence in you strong and confirmed.
Cheenti is the Hindi word for ants. Ants are diligent, strong, team players, and creative. If they set their mind on a goal, they work together to achieve it. We believe in working just like ants. We work towards our goals in a diligent and creative manner. We are strong team players. And because of our beliefs, we excel in what we do.
The healthcare sector is a vital sector as lives depend on it. We also know that proper marketing will help a lot of people know more about what they should and shouldn’t do to stay healthy. We act as the bridge between the healthcare facilities/professionals and the consumers, bringing them closer to the power of digital marketing. We work together with hospitals and clinics as their healthcare digital marketing agency to create maximum awareness among the audience.
As a healthcare digital marketing company, we come up with strategies that will increase the online visibility of your healthcare brand. We take care of every aspect of digital marketing to help you reap the best results.
We continuously keep ourselves updated with the latest trends and incorporate these effectively in our strategies. We give our best to help you benefit the most from digital marketing. We strive to become one of the best healthcare marketing agencies in India. With us by your side, you will be able to conquer the world of digital marketing and reach out to a large magnitude of people.
Medical firms should invest in digital marketing because it not only helps the patients to find and connect with the medical firms but it also helps improve the experience they have with the medical firm. This, in turn, benefits the different healthcare facilities as more people get to know about them and connect with in case of any requirements.
In case you are wondering what type of digital marketing service you should opt for, then the best option here would be to consult your agency and figure out what your requirements are and what kind of digital marketing activities will be beneficial for you. Digital marketing agencies have a lot of experience; they understand the market well and provide you with the solution you need.
It can be challenging to choose the best healthcare digital marketing agency, but here are a few pointers that might help you out. Check out their experience, their previous work and portfolio, their core values, and their team. If all this matches with your expectations, then you have found the perfect agency to work with.
There are a lot of factors that determine the cost of the digital marketing services that you might want to avail. The best thing to do here is to check the packages offered by the different digital marketing agencies and analyze them to get the best offer.
In order to know what the process is, you need to have a word with the digital marketing agency you are consulting. Every agency has a different process flow that they follow. Discussing it with them will give you the best answer. At Cheenti we provide monthly basis reports of the keyword ranking, traffic and other useful insights.