How Digital Marketing is Important for the Healthcare Industry?
With the world of digital marketing evolving at a rapid rate, it has become one of the major sources of online marketing that has infused itself within the different industries. All the different corporations of various industries have been keeping up with the trends to make the most out of digital marketing.
Be it food, fashion, travel, science & technology, or even healthcare, all industries are merging traditional marketing strategies with digital strategies. If you are wondering why this shift towards digital marketing is taking place, then the answer is simple – Digitalization.
The healthcare industry always needs to stay updated in order to give their patients or customers the best care. The healthcare industry cannot lag behind and need to regularly modernize themselves when it comes to patient care and treatment.
The same goes for marketing. Constructing effective digital marketing strategies will not only benefit the industry as a whole but will also greatly benefit their targeted audience. To understand how this is possible, you will need to first understand the relationship between digital marketing and healthcare.
The Effects of Digital Marketing on Healthcare Industries
Among other things, digital marketing comprises social media marketing, content marketing, search engine marketing, search engine optimization, and mobile marketing. It is also an extremely effective and inexpensive form of marketing when compared to the traditional style.
Hence, the healthcare industry will not only have a greater reach but will get an intense benefit as well. Here are a few ways digital marketing affects the healthcare industry:
1. Social Media Marketing:
Social media marketing is the path that organizations use to communicate with their users and follower base. When it comes to the healthcare industry, it is similar to the word of mouth marketing, as people generally tend to give others recommendations of good healthcare facilities and doctors and hospitals.
2. Search Engine Optimization:
Businesses that conduct search engine optimization ensure a better rank on Google and other search engine results. This leads to more visits to the website.
In healthcare, there are numerous people who are looking up the internet for answers to various queries. With proper search engine optimization, a healthcare facility will be visible to the searchers according to their specific search queries.
3. Search Engine Marketing:
SEM is an integral part of any digital marketing mix as almost 85% of the online browsing begins at various search engines. This means your marketing campaign with pay-per-click ads needs to start there.
Numerous prospective patients are looking up the internet for signs and symptoms and treatments for any healthcare issue or ailment they are facing.
If your PPC advertisement is visible to the right at the moment when they are searching for answers, then they will surely look into your brand to see if they will get what they are looking for.
The search engines act as the perfect platform to run PPC advertisements and increase the visibility of your healthcare brand.
An effective ORM strategy is a key part of marketing for the healthcare industry. It is not always possible to get positive reviews from everyone, even if your services are impeccable.
Patients who are dissatisfied might leave negative reviews online, which will lead to the creation of a wrong impression. Hence, ORM or online reputation management is of utmost importance.
Usage of the proper and the best ORM services will provide a seamless process of generating positive reviews and helpful results.
It increases the credibility of your website and brand, offers higher rankings, enabling you to get more patients online.
Negative reviews are detected so that you are able to respond to them immediately, turning them into positive experiences for the dissatisfied patients.
5. Mobile Marketing:
About 54% of people prefer using their mobile devices to interact with healthcare professionals. If you are present on the mobile phones of the patients in the form of apps, it will help your healthcare brand be successful especially when patients take it on themselves to find answers for ailments.
Mobile applications help the patients have easy access to medical information, keep a track of their medications, connect directly with physicians, and a lot more. This experience will increase patient loyalty to your healthcare facility.
6. Content Marketing:
Healthcare content marketing is one of the most important digital marketing strategies. It helps your healthcare facility and establishment reach out and educate the target audience through the online content that you provide.
You can create brand awareness via this method of marketing. Content marketing also encourages patient interaction, engagement as well as retention. With proper content marketing, you will be able to reach out to a larger audience.
Some Interesting Statistics about Digital Marketing in Healthcare
If this question is still on your mind, then here are a few statistics that will tell you why digital marketing is good for healthcare and how it will benefit the industry:
- 40% of people change or make their healthcare-related decisions after coming across social media.
- 47% of online users search for hospitals, doctors, and other health professionals online.
- 66% of the users search for a specific or a particular disease or ailment.
- People in the age group of 18-24 are twice likely to use social media to discuss health issues than those in 45-54.
- Around 90% of the people in the 18-24 age group say they are more likely to believe the social media for healthcare updates.
- Around 19% of the people who were surveyed have health and fitness apps on their phones.
- Almost 94% of the patients read online reviews before choosing a healthcare facility or service.
At Cheenti, we provide a 360-degree digital marketing service that has been exclusively created for the healthcare industry. With the proper mix of the different tools for healthcare based digital marketing, we provide the perfect online solution for your healthcare facility.
With us by your side, let more people be aware of your services and your expertise. Be it content marketing, social media, ORM, SEO & SEM, mobile marketing, or website development and management, we will take care of all that needs to be done to give you the best.