Springwel SEO

Case Study

Springwel

Wondering how Springwel's monthly revenue increase by 500%
Click here to know more about Springwel's brand awareness plans.

Dec 2019

About The Company

Springwel is market leader mattress brand in India. They have more than 30 stores all over India. They are also selling it online.

These mattresses are available at leading showrooms, all over India, which has been possible due to an ever increasing and satisfied base of customers. Due to its excellent quality and prompt services, Springwel mattresses are not only used but are repeatedly ordered by leading hotels, prominent personalities, corporate houses and several government & private institutions in India.

SEARCH ENGINE
OPTIMISATION

SEARCH ENGINE
OPTIMISATION

1165%

Increase in Organic Traffic

Monthly Organic Traffic on the website has been increased by 1165%.

SEARCH ENGINE
OPTIMISATION

CHALLENGE

Website and Brand had almost Zero visibility in the Search Engines.

Other Big Challenge was to compete with major brands as Amazon, Flipkart, Sleepwell & more.

challenge

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating sales

  • Increase Organic Traffic
  • Keywords Ranking
  • Brand Awareness, Content Creation
  • Social Media Management
  • Paid Medium Leads Generation and Sale.
performance

SEO PERFORMANCE

Data Compared Between January 2016 and July 2019

  • Organic Traffic increased by 1165%
  • Monthly Session Increased by 1200%
  • 95 Keywords started ranking on 1st Page of Google

ORGANIC TRAFFIC

Traffic increase from July 2014 to Oct 2019

Email & SMS Marketing

MAILERS

We have created various promotional mailers based on the different categories, products & Offers.

SEGMENTATION

Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.

TRIGGERS

Various triggers were created so that automated mailers are sent from the system. Example: Payment Error, Abandoned cart etc.

SMS

We have created different promotional SMS marketing campaigns. We have also created different trigger-based SMS campaigns like Payment error, Cart Abandoned, etc.

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