Springwel Social Media

Case Study

SPRINGWEL

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

Dec 2019

About The Company

Springwel is market leader mattress brand in India. They have more than 30 stores all over India. They are also selling it online

These mattresses are available at leading showrooms, all over India, which has been possible due to an ever increasing and satisfied base of customers. Due to its excellent quality and prompt services, Springwel mattresses are not only used but are repeatedly ordered by leading hotels, prominent personalities, corporate houses and several government & private institutions in India.

CLIENT FEEDBACK

“Elixir Web Solutions did a good job and we were quite satisfied with the work executed by them for our website revamping. The services and dedication to their clients are great and the account managers and the team respond quickly. We recommend Elixir to all colleagues and associates seeking services in Digital activities and website designing.”

Maithily Sarkar

(Sr. Manager Marekting)

SOCIAL MEDIA MARKETING

99.9%

INCREASE IN PAGE IMPRESSION

Daily page impression on all digital platform has been increased from 100 to 20 – 30K per day.

CONTENT WE CREATED

Challenge

OBJECTIVE

To amplify new communication digitally and build brand awareness.

APPROACH

With a goal of revamping its brand persona, brand had come up with a new concept which was all about Sleep ’ s problems & solutions with a hashtag ##YouDeserveASpringwelSleep.
The campaign included a 360 degree marketing plan to communicate the specified message on all the promotional devices (online, offline, and mobile).
We amplified brand’ s hashtag - #YouDeserveASpringwelSleep digitlaly.
We created a series of posts talking about user ’ s sleep problems, what they face in their day to day life & how Springwel mattresses can help them.
To engage the audience, a regular contest was planned with gratification.Interactive stories were done ON Instagram & Facebook to engage the audience.

HOW WE REACHED 10 MILLION USERS DIGITALLY?

Our #YouDeserveASpringwelSleep was hugely successful. The campaign was able to strike a chord with the audience who are concerned about maintaining a healthy lifestyle

The promotional images were appreciated by many.The creatives, trending content and the timely execution gave the brand a significant hype. We have reached 10 million+ users digitally

Creative Idea & brand tonality-We have analyzed sleep problems that people were facing in their day to day life & created some real time posts that emotionally connected our audience.

We had set up brand tonality tapping on following situationsWeekend tiredness | Festive fatigue | Day to day sleep problems | Unable to concentrate on your work & studies | Losing sleep over studies