Sheetal Group Social Media

Case Study

THE SHEETAL GROUP

80.5% increase in page engagement

Dec 2019

About The Company

The Sheetal Group is one of the leading manufacturer of water storage tanks, solid waste management products, Road Safety Equipments and Toilet Cisterns. It is estabblished in year 1989 by Mr. Bharat Aggarwal. Within a short period of time, we became the largest suppliers of solid waste management solutions to municipal corporations of Delhi, Mumbai, Shillong, Punjab, Haryana, Kolkata, Chennai and other major institutions.

Our products are manufactured keeping in mind the needs of the Modern Evolving India. Our exclusive range of products has helped us build an eminent clientele like NDMC, TATA Power, L&T, Adani, UNICEF, NBCC, NTPC, Air Force, Hero Group, DLF and many more.

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

80.5%

Increase in page engagement

Page engagement on Facebook has been increased from 200 to 1700-1900 per day.

CHALLENGE

  • Inspite of Social presence, pages were inactive
  • Reaching B2B audience.
  • To reach out target audience & spread awareness about the other two categories Waste Management & Road Safety

OBJECTIVE

To build strong digital presence amongst desired audience & create awareness regarding Waste Management as well as Road Safety category.

APPROACH

Build strong digital presence and reach out to the target audience

Strategically moved forward with effective campaigns and direct product promotions which depicted minute details of each product.

Develop interactive platforms for consumers to actively participate

Contests have performed well for the brand, whereas template based creatives, GIF, video contest, giveaways have been a part as well.

Took the path of CSR initiatives

to increase product awareness we tapped on topical issues which included water and garbage pollution mainly. It catered the right amount of attention & lead to indirect product promotion.

How we created awareness about other categories?

Initiated social media campaigns focusing on water & garbage pollution which lead to an indirect product promotion along with depicting our brand active on topical issues through questions & videos.

Tapped on a sensitive topic like garbage pollution during festival period via video which illustrated the true condition of garbage during festivals in India as we tend to forget about the litter around while we get too busy enjoying!

Everyone maintains hygiene at home but forget about the surroundings. The question asked by us was “What initiative are you taking to clean your surroundings?”

Popular #tags
#SwachhDiwaliWithSheetal #SwachhDiwali #SheetalSangDiwali

<b>80.5% increase</b> in page engagement