Schwabe India PPC

Case Study

DR. WILLMAR SCHWABE INDIA PVT. LTD.

800% Increased Revenue

Dec 2019

About The Company

Schwabe today is the world’s largest homeopathic manufacturer from Germany. It is also the global leader in Phytomedicines. Schwabe’s emphasis on the quality and efficacy of its products has made it one of the leading manufacturers of natural medicines in the world.

Dr. Willmar Schwabe India Pvt. Ltd., known as Schwabe India or WSI, the Indian subsidiary of Dr. Willmar Schwabe Group, was incorporated in 1994 and started quality of production homeopathic in 1997 to medicines provide at a high affordable Indian cost. Its state-of-the-art manufacturing plant, located at Noida in Uttar Pradesh, is the only one of its kind in the country.

CLIENT FEEDBACK

“Elixir Web Solutions did a good job and we were quite satisfied with the work executed by them for our website revamping. The services and dedication to their clients are great and the account managers and the team respond quickly. We recommend Elixir to all colleagues and associates seeking services in Digital activities and website designing.”

– Schwabe India

PAY PER CLICK

PAY PER CLICK

800%

INCREASE REVENUE

Increase revenue with 800% on across all digital platforms.

CHALLENGE

  • To target specific audience for homeopathic product and make them converted into sale
  • Brand Awareness & Revenue on a large scale for the usage of homeopathic remedies
  • The major challenge was that we can’t run Google Ads on keyword ‘medicine’ due to Google policy. we have tweaked the Ads and made it as per Google guidelines

APPROACH

  • We have made types of campaign with different Ad groups as per the categories on website. Also, we have run certain Ads on product level (best selling products with high impression & click).
  • Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
  • We have implemented the Smart bidding strategy such as Target ROAS to increase the ROI in cost effective way.
  • Product Feed Optimization helps to being updated with products approved status which helped us to sell more products across Google.
  • We made campaign with smart bidding strategy from where we get good result like: Target ROAS, Maximize Conversion, Target CPA and more.
  • Ads were monitored from time to time, so that maximum conversion rate can be achieved.

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

result

Return on
AdSpend

10X

Conversion
Rate

200%

Increase
Revenue

800%

<b>800% Increase</b> Revenue