Cancer Healer Center PPC

Case Study

CANCER HEALER CENTER

Paid search strategy increases the leads by 1200%

Dec 2017

About The Company

Established in 1997, Dr. Krishna’s Cancer Healer Center is the world’s 1st & only Immunotherapy Cancer Clinic under the system of CAM. Through effective treatment and evolving medicine, the center aims to fight against cancer and help every patient live a more wholesome, fulfilling and rewarding life.

PAY PER CLICK

PAY PER CLICK

1400%

INCREASE LEADS

Increase Leads with 1400% on across all digital platforms.

CHALLENGE

  • The main challenge was to get the ads approved as cancer comes in the grey area.
  • People are looking for cancer information not cancer treatment but we have identified the best possible keywords to get quality leads
  • We have to target people who are looking for treatment through immunotherapy
  • Generating leads through different keywords, with different Languages for different states
  • Reaching in all parts of the country wherever a person is searching for Cancer Treatment.

APPROACH

  • We have made types of campaign with different Ad groups as per the location of the Centers.
  • We have implemented the Smart bidding strategy such as Target CPA to increase the Leads in cost effective way.
  • Running Display ads on google, Custom Intent wise to people who are searching for cancer treatment & more.
  • We made campaign with smart bidding strategy from where we get good result like: Target Maximize Conversion, Target CPA and more.
  • We made campaign with smart bidding strategy from where we get good result like: Target ROAS, Maximize Conversion, Target CPA and more.
  • Ads were monitored from time to time, so that maximum conversion rate can be achieved.
  • Facebook Display Ads were shown to people where people have an interest in Cancer, Cancer hospital and more

CANCER HEALER CENTER SAW 1400% INCREASE IN LEADS

  • The total number of qualified leads increased 1400%.
  • The average cost per lead decreased 100.09%.
  • The overall average cost per click decreased 45.02%.
  • The overall average click Increased 75.02%.

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

result

Click Rate
Increase

10X

Conversion Rate
Increase

20%

Increase
Leads

1400%

Paid search strategy <b>increases the leads by 1200%</b>