Schwabe India SEO

Case Study

DR. WILLMAR SCHWABE INDIA PVT. LTD.

Know how Schwabe India increased its traffic by 900%
You won't believe how Schwabe India's revenue doubled overnight See how Schwabe India Click-through rate tripled with this small change

Dec 2019

About The Company

Schwabe today is the world’s largest homeopathic manufacturer from Germany. It is also the global leader in Phytomedicines. Schwabe’s emphasis on the quality and efficacy of its products has made it one of the leading manufacturers of natural medicines in the world.

Dr. Willmar Schwabe India Pvt. Ltd., known as Schwabe India or WSI, the Indian subsidiary of Dr. Willmar Schwabe Group, was incorporated in 1994 and started quality of production homeopathic in 1997 to medicines provide at a high affordable Indian cost. Its state-of-the-art manufacturing plant, located at Noida in Uttar Pradesh, is the only one of its kind in the country.

CLIENT FEEDBACK

“Elixir Web Solutions did a good job and we were quite satisfied with the work executed by them for our website revamping. The services and dedication to their clients are great and the account managers and the team respond quickly. We recommend Elixir to all colleagues and associates seeking services in Digital activities and website designing.”

– Schwabe India

SEARCH ENGINE
OPTIMISATION

SEARCH ENGINE
OPTIMISATION

966.59%

INCREASE IN ORGANIC TRAFFIC

Monthly Organic Traffic on the website has been increased by 966.59%.

SEARCH ENGINE
OPTIMISATION

CHALLENGE

In the past, Schwabe had redesigned & migrated its website that resulted in a massive drop in traffic and all the rankings dipped down.

challenge

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating sales

  • We started working from scratch, analyzed and researched relevant key phrases.
  • SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
  • We have implemented all the on-site points like schema implementation, enhanced ecommerce tracking, publisher tags, etc to give search engine extra ranking signals.
  • We started to build quality backlinks while using white hat techniques.
  • As a key part of SEO we have optimized the content for their website as initially, they didn’t have content on their main categories.
  • Also, we have created a content strategy for long-tail keywords & generic search queries related to diseases. After adding content we have seen a huge improvement in organic traffic.
performance

SEO PERFORMANCE

DATA COMPARED BETWEEN JULY 2014 AND OCT 2019

  • Overall Traffic increased by 2,197.79%
  • Organic Traffic increased by 966.59%
  • Monthly Registration Increased by 1,084.25%
  • Monthly Transactions increased by 548.97%
  • Monthly Revenue increased by 583.79%

ORGANIC TRAFFIC

Traffic increase from July 2014 to Oct 2019

organic traffic

Email & SMS Marketing

MAILERS

We have created various promotional mailers based on the different categories, products & Offers.

SEGMENTATION

Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.

TRIGGERS

Various triggers were created so that automated mailers are sent from the system. Example: Payment Error,Abandoned cart etc.

SMS

We have created different promotional SMS marketing campaigns. We have also created different trigger-based SMS campaigns like Payment error, Cart Abandoned, etc.

Know how Schwabe India <b>increased its traffic by 900%</b>