KIDS CHAUPAL PPC

Case Study

KIDSCHAUPAL

January 2023

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

PAY PER CLICK

PAY PER CLICK

1400%

INCREASE LEADS

Increase Leads with 1400% on across all digital platforms.

ABOUT THE BRAND

  • To target specific audience for relavant leads with increasing qualified percantage in each courses of Kidschaupal.
  • Post covid, many wanted offline classes
  • Kids age group & langugae was a challenge
  • Brand Awareness & Leads on a large scale in India.
  • The conversion rate has also to be improved at miniumum cost per conversion

APPROACH

  • We have made types of campaign with different Ad groups as per the courses.
  • Google Search Ad to get lead.
  • Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into lead.
  • Facebook Lead Generation Ad to get relevant lead.
  • We have implemented the Smart bidding strategy such as Maximize Conversion to increase the Lead in cost effective way.
  • We narrow downed Facebook Audience with relevant interest & Parents
  • Ads were monitored from time to time, so that maximum conversion rate can be achieved.

RESULTS ACHIEVED

Return on
AdSpend

3X

Conversion Rate

8%

Conversion Rate

500%

CREATIVES WE CREATE

A Digital Marketing Agency