NG NETWORKS Pay Per Click

Case Study

NG NETWORKS

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

NG Networks is the only institute to bring a revolution in CCNA, CCNP, and CCIE training by its unique concepts of real-time training with 100% Job Guarantee in Delhi, Noida, and Gurgaon. NG Networks is the first institute in India that has launched the concept of a Real-time training program that not only helps the candidates but also aids the companies to get the exact profile or qualities that they are looking for. NG Networks is one of the most sought-after CCNA Training & Placement Institute in Delhi.
NG Networks is all about delivering Job-based program Training in Delhi to polish a student’ s networking skills to attain their goal by providing them with real-time knowledge. We understand a series of actions to deliver our commitments. NG Networks was founded in 2012 and is attributed to the Best Institute for Cisco course. It is a leading institute having the best placement records every year. We have experience of more than four years in providing quality services to all our stakeholders.

PAY PER CLICK

PAY PER CLICK

Increased leads by 400% across all digital platforms.

CHALLENGE

  • Targeting specific audience who are looking for Job Growth and Network based courses.

  • Lead Generation campaigns for CCNA and NDS [Network Data Specialist courses]

  • The major challenge was to reduce the
    cost/lead because of a lot of competition in the education industry as it results in a very high CPC cos

APPROACH

  • We have created landing page with a proper call to action button to generate leads.
  • Maintained the loading speed of less than 2 seconds.
  • Created campaigns with different ad groups as per the services.
  • Re-marketing creative ads were created to target bounced audience of websites (who didn ‘t convert in leads).
  • Video sequencing ads on Youtube & Facebook.
  • We implemented a smart bidding strategy such as target CPA to get more Leads in a cost effective way.
  • We have used multiple A/B testing of creatives, landing page and audience to give the higher leads at less cost.

Conversion increase from September 2022 to January 2023

  • CTR Increase – 25%
  • Conversion Rate – 8%
  • Leads – 200%
  • Cost/Conv – 20%
  • Avg. CPC – 40%

RESULTS ACHIEVED

Increase
ROI

10X

Conversion Rate

8%

Increase
Leads

400%

A Digital Marketing Agency