MUDS PPC

Case Study

MUDS

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

MUDS consulting services assist in developing novel strategies with quantifiable results to maximise possibilities, drive development, and improve performance in the fast-paced FinTech business
MUDS is a renowned consulting company that offers businesses all around the world legal, business management, and financial solutions. We provide our clients standardised, top-notch services as a cloudbased legal technology firm powered by artificial intelligence
Muds work with thousands of the world’ s greatest enterprises, from Fortune 500 corporations to prominent tech giants to professional services firms and financial institutions. We have collaborated with the world’ s biggest and most diverse companies and businesses, including Infrastructure etc.

PAY PER CLICK

PAY PER CLICK

Increased leads by 400% across all digital platforms.

CHALLENGE

  • Targeting specific audience who are looking for Recovery of Shares, generate wealth with ESOP.
  • Lead Generation campaigns for IEPFRecovery of shares, GST, Co. Registration, ESOP. etc.
  • The major challenge was to reduce the cost/lead because of a lot of competition in the education industry as it results in a very high CPC cost

APPROACH

  • We have created landing page with a proper call to action button to generate leads.
  • Maintained the loading speed of less than 2 seconds.
  • Created campaigns with different ad groups as per the services.
  • Re-marketing creative ads were created to target bounced audience of websites (who didn’t convert in leads).
  • Run memes content relavant with our services and got leads with less cost per conversion.
  • We implemented a smart bidding strategy such as target CPA to get more Leads in a cost effective way.
  • We have used multiple A/B testing of creatives, landing page and audience to give the higher leads at less cost.

Conversion increase from September 2022 to January 2023

  • CTR Increase – 50%
  • Conversion Rate – 10%
  • Leads – 400%
  • Cost/Conv – 20%
  • Avg. CPC – 40%

RESULTS ACHIEVED

Increase
ROI

4X

Conversion Rate

10%

Increase
Leads

500%

A Digital Marketing Agency