"Cheenti SEO Team Analyzing Website Data for Optimization"

MUDS PPC

Case Study

MUDS

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

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ABOUT THE BRAND

MUDS consulting services assist in developing novel strategies with quantifiable results to maximise possibilities, drive development, and improve performance in the fast-paced FinTech business
MUDS is a renowned consulting company that offers businesses all around the world legal, business management, and financial solutions. We provide our clients standardised, top-notch services as a cloudbased legal technology firm powered by artificial intelligence
Muds work with thousands of the world’ s greatest enterprises, from Fortune 500 corporations to prominent tech giants to professional services firms and financial institutions. We have collaborated with the world’ s biggest and most diverse companies and businesses, including Infrastructure etc.

PAY PER CLICK

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PAY PER CLICK

Increased leads by 400% across all digital platforms.

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CHALLENGE

  • Targeting specific audience who are looking for Recovery of Shares, generate wealth with ESOP.
  • Lead Generation campaigns for IEPFRecovery of shares, GST, Co. Registration, ESOP. etc.
  • The major challenge was to reduce the cost/lead because of a lot of competition in the education industry as it results in a very high CPC cost

APPROACH

  • We have created landing page with a proper call to action button to generate leads.
  • Maintained the loading speed of less than 2 seconds.
  • Created campaigns with different ad groups as per the services.
  • Re-marketing creative ads were created to target bounced audience of websites (who didn’t convert in leads).
  • Run memes content relavant with our services and got leads with less cost per conversion.
  • We implemented a smart bidding strategy such as target CPA to get more Leads in a cost effective way.
  • We have used multiple A/B testing of creatives, landing page and audience to give the higher leads at less cost.
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Conversion increase from September 2022 to January 2023

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  • CTR Increase – 50%
  • Conversion Rate – 10%
  • Leads – 400%
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  • Cost/Conv – 20%
  • Avg. CPC – 40%

RESULTS ACHIEVED

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Increase
ROI

4X

Conversion Rate

10%

Increase
Leads

500%

A Digital Marketing Agency