Sr1 Roofing Social Media Marketing

Case Study

SR1 ROOFING

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

June 2021

About The Company

SR1 Roofing is a local, DFW-based, family owned, fully insured roofing company that specializes in multiple roofing systems to determine what’ s best for your property.

Serving both residential, commercial and multi-family customers, we have 20 years of experience working with top manufacturers in the industry. SR1 roofing is one of the most experienced and respected firms for over a century. SR1 roofing have been transforming the ideas and visions of our clients into award- winning projects.

Social Media Optimisation

43% Increased web traffic

70% Increase brand awareness

48% Increase in lead generation

CHALLENGE

Building a strong brand Image in the minds of end users.
Inspite of social presence, there was no engagement and reach.
Increasing brand visibility.
Engaging audience with the social content on different platforms.
Specific goal targeting for more effectivenes.

OBJECTIVE

To build a strong digital presence and position SR1 roofing as the most preferred brand.
Build brand awareness among B To C sector.
With no previous online presence, the objective was to build brand awareness.
To engage audience with social content.
To educate the relevant audience regarding our product & services .
Increased social presence over different platform .
Increasing brand visibility among the people.

OUR STRATEGY

Content about the USP of the brand to create relevance for the brand.
Talking about the features and services of SR1 roofing.
To create brand awareness thoughtful content were created.
Sharing client testimonials to make the brand more relevant and trustworthy.
Content creatives had site pictures to make the brand look more relevant.
To make the audience engage more with the brand occasional/topical content were made.
To educate the audience about the different services and varieties within the content of the services were made which talked about the different roofing services.

APPROACH

Shared GIFS to make content more attractive .
Using keyword specific content.
Used relevant hashtags and keywords.
Redefined overall social media content strategy as per the social channels.
Optimising the profile on a regular basis.

USPs we tapped on

5-year installation warranty
100% satisfaction guaranteed
Family owned
Local company with 20 years of experience
Free upgrades
Emergency tarping

CONTENT WE CREATED

A Digital Marketing Agency

+1 7047 711 120 | Cheenti.com I sales@cheenti.com

Sr1 Roofing Social Media Marketing

Case Study

SR1 ROOFING

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

June 2021

About The Company

Social Media Optimisation

CHALLENGE

OBJECTIVE

OUR STRATEGY

APPROACH

USPs we tapped on

CONTENT WE CREATED

A Digital Marketing Agency

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