Case Study

AVERY WEIGH-TRONIX

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand’s follower count

Jan 2018

About The Company

The roots of the modern Avery Weigh-Tronix extend
back to 1731 when James Ford established a business
as a maker of “
stilliards
” in Digbeth, near Birmingham,
UK. As the Industrial Revolution gathered momentum,
the business was transferred to William Avery, soon
joined by his brother Thomas, who traded under the
name W&T Avery. In 1876, the company produced
their first Weighbridge, with the first Service and
maintenance contracts added soon after, in 1887.Today, Avery Weigh-Tronix encompasses a number of
the world’
s best-known weighing companies,
including Brecknell, Dillon and Railweight. The
company is now a wholly owned subsidiary of ITW
corporation, a publicly traded, Fortune 500 company
with operations in 57 countries.

SEARCH ENGINE
OPTIMISATION

SEARCH ENGINE
OPTIMISATION

96.56%

INCREASE IN ORGANIC TRAFFIC

Monthly Organic Traffic on the website has been increased by 96.56%.

SEARCH ENGINE
OPTIMIZATION

CHALLENGE

In the past, Avery Weigh-Tronix website wasn
‘t
optimized properly as per the SEO guidelines. The
major challenge was to improve organic traffic &
rankings across India and generate leads. Most of the
keywords were highly competitive.

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating leads

• We started working from scratch, analyzed and researched relevant key phrases.
• SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
• We have implemented all the on-site points like schema implementation, enhanced ecommerce tracking, publisher tags, etc to give search engine extra ranking signals.
• We started to build quality backlinks while using white hat techniques.
• As a key part of SEO we have optimized the content for their website as initially, they didn ’t have content on their main categories.
• Also, we have created a content strategy for long-tail keywords & generic search queries related to diseases. After adding content we have seen a huge improvement in organic traffic.

ORGANIC TRAFFIC

Traffic increase from Jan 2018 to Nov 2019

SEO PERFORMANCE

DATA COMPARED BETWEEN JAN
2018 AND NOV 2019

• Overall Traffic increased by 64.79%
• Organic Traffic increased by 96.56%
• Out of Total 20 Targeted SEO Keywords, 16 Keywords are ranking on the 1st Page of Google.

A Digital Marketing Agency

+1 7047 711 120 | Cheenti.com I sales@cheenti.com

• USA Australia India (Delhi, Pune)

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