SASSOON Social Media Marketing

Case Study

SASSOON

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

Sassoon Fab International Private Limited is a Delhi based dynamic company that was founded in 1998 and now it’ s one among the nation ’ s leading suppliers. Sassoon Fab International Pvt Ltd. being the primary company to launch printed towels which is that the first choice for teenagers in India in year 1998, it became popular and Sassoon slowly became brand among whole sellers & retailers throughout the country

Sassoon Fab, have a complete range of Bath, Bed, Health & Home furnishing products such as Bed Linen, Mattress protector, Bath towels, Bathrobes and lots more. Sassoon have recently came up with an initiative to fight against problems of majority people who are struggling with various common pain like neck pain & back pain with its recently new additions in product range that includes Memory Foam products like Neck Pillow, Back Support seat rest & Cushions approved by doctors.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

To make the presence of the brand and its product in the market through social media.
To build the engagement and reach of the brand.
Increasing brand visibility online and gaining trust of the audience.
Engaging audiences with the social content in different platforms.
Creating different/unique content for the products.
Planning campaigns and strategies for the engagement.

OBJECTIVE

To build a strong digital presence on social media channels.
Build brand awareness about the products among the existing market.
The main objective was to build an online presence.
To promote the products like bathrobe, towels, bedsheets, hair-wrap, kids product and so on.
To build the reputation of the brand and the products range.
To engage the audience with social content like engagement polls, quiz, myth, reels and so on.
Increase social presence about bathrobe, towels, bedsheets over the different platforms.
Increase brand visibility among the people.
Drive more orders through social media.

OUR STRATEGY

More engaging posts to be made for the social media feed to get more engagement.
Planning more campaigns, giveaways for better engagement and reach.
To create brand awareness, thoughtful contents were shared.
Sharing Quotes and CTA driven posts.
To make the audience engage more with the brand occasional/topical content were made .
Monthly contests were introduced to get more engagement and reach.
Suggested to share the real images of the products for more trust factor.
The main point of focus is to share influencer videos for more engagement and reach over social media platform.
Also to increase the traffic, joined different social media groups on social media.
Shared GIFS/Videos to make content more attractive.

APPROACH

Shared GIFS/Videos to make content more attractive.
Optimizing the profile on a regular basis.
Used relevant hashtags and keywords.
To engage the audience with social content like engagement polls, quiz, myth, reels and so on.
Our approach is to createthe more brand awareness through giveaways, contests and so on.
Redefined overall social media content strategy as per the social channels.
Shared the new content suggestions to drive more reach and engagement.
Promoted posts to drive reach and engagement.
Shared template based creative to maintain the theme, relevancy of the brand and feed of the page.