CHEETAHGARH Social Media Marketing

Case Study

WELCOME HERITAGE CHEETAHGARH RESORT & SPA

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

Feb 2023

ABOUT THE BRAND

Counted amongst the best luxury resorts in Rajasthan, WelcomHeritage
Cheetahgarh Resort & Spa amalgamates luxury and grandeur in raw,
unfiltered nature that surrounds the land of leopards & shepherds- Jawai.
Situated in the heart of Bera, the resort offers an unhindered view of the
age-old granite rocks preserved by the unsullied Rajasthani culture and
hospitality. The plush Chalet & Villas are a beautiful symphony of the
traditional yore meeting the most contemporary experience. Voted as the
best resort in Rajasthan for families, WelcomHeritage Cheetahgarh offers
unparalleled opulence in its luxury Khema suites.

The spa offers an array of treatments with a balanced fusion of Eastern and Western curative therapies. Spend your evening lounging by the pool as you indulge in delicacies made from locally grown organic produce at our convivial areas and fine-dining spaces that are intended to delight and stimulate guests with delicacies prepared by world-class chefs. Be part of enthralling Leopard Safaris that capture Bera ’ s pristine flora and fauna as you embark on a journey to the best luxury resort in Rajasthan

SOCIAL MEDIA OPTIMISATION

CHALLENGE

To promote the resort along with the beautiful location of Cheetahgarh, Rajasthan.
Despite being strategically placed, build engagement and reach.
Increasing brand visibility online along with generating leads.
Engaging audiences with social content on different platforms.

OBJECTIVE

To build a strong digital presence and social media strategies to.
With a good offline presence, the objective was to build an online presence.
To make the audience aware of the different luxury rooms, tents and amenities provided by the brand.
To let the relevant audience know the luxury of staying with Welcomheritage and experiencing the true vibes of Rajasthan.
Increase social presence and lead generation over the different platforms.
Increase brand visibility among the people.
Drive visitors through social media.

OUR STRATEGY

Information related to the local Rabari Tribe and sharing the different activities to carry out in the resort.
Highlighting the content that the resort provides the raw, unfiltered nature that surrounds the land of leopards & shepherds. Reels targetting scrumptious delicacies made from locally grown organic produce prepared by worldclass chefs.
Sharing the USPs and attracting the audience by sharing the Enthralling Leopard Safaris that capture Bera ’ s pristine flora and fauna as you embark on a journey to the best luxury resort in Rajasthan.
Sharing Quotes and CTA-driven posts on its various programmes.
To create brand awareness, thoughtful content as mentioned above.
To make the audience engage more with the brand topical content was made.

APPROACH

Shared GIFS/Videos to make content more attractive.
Optimizing the profile on a regular basis.
Used relevant hashtags and keywords.
Redefined overall social media content strategy by adding interesting videos and picture with the raw footages.
Shared the new content strategies in terms of engagement posts like quiz related to the resort, polls, dos and don 'ts when you visit the resorts.
Promoted posts to drive reach and engagement.