Avery Weigh PPC

Case Study

AVERY WEIGH-TRONIX

Jan 2018

About The Company

The roots of the modern Avery Weigh-Tronix extend back to 1731 when James Ford established a business as a maker of “ stilliards ” in Digbeth, near Birmingham, UK. As the Industrial Revolution gathered momentum, the business was transferred to William Avery, soon joined by his brother Thomas, who traded under the name W&T Avery. In 1876, the company produced their first Weighbridge, with the first Service and maintenance contracts added soon after, in 1887.
Today, Avery Weigh-Tronix encompasses a number of the world’ s best-known weighing companies, including Brecknell, Dillon and Railweight. The company is now a wholly owned subsidiary of ITW corporation, a publicly traded, Fortune 500 company with operations in 57 countries.

PAY PER CLICK

PAY PER CLICK

900%

INCREASE REVENUE

Increase revenue with 900% on across all digital platforms.

CHALLENGE

APPROACH

RESULTS ACHIEVED

Conversion increase from December 2018 to October 2019

Return on
AdSpend

15X

Conversion
Rate

200%

Increase
Revenue

900%

A Digital Marketing Agency