SHIVALAL NOTEBOOK Social Media Marketing

Case Study

SHIVALAL NOTEBOOK

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

Feb 2023

ABOUT THE BRAND

Shivalal Notebook is one of the prominent paper/ stationery brands in Northern India which supplies over 600 Notebooks ranging from drawing books, scrap books, junior notebooks, Notebooks, Spiral Notebooks and a lot more. The main aim of the brand is to create stories, craft lives and promulgating knowledge to all the thinkers and doers of a nation diverse as ours. Superior quality, Quirky covers with activities, trivia and quizzes make every Shivalal notebook unique in its own way.

Their top-of-the-line premium creations are tailored for today ’ s professionals, creative minds, students & homemakers, alike, and with our knack for consistency in quality, we let you be what you want to be.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

They lacked an educational marketing campaign that aims to increase interactions with a target audience and engage more users.
In Spite of being a well-known organisation offline, build the engagement and reach online.
Engaging contents were missing before as a result of which engagement rate was pretty low before.
No topical posts, memes or educational posts were created before in order to drive conversion.

OBJECTIVE

To build a strong digital presence on Social Media Platforms.
Build brand awareness by highlighting the different types of notebooks offered by our brand.
With a good offline presence, the objective was to build an online presence of our notebook brand as well.
To engage the audience with our innovative and interactive social contents.
To educate the students about the importance of using Notebooks.
Increase social presence over the different platforms with the help of our visually appealing designs and audience specific contents.
Increase brand visibility by tapping on to various memes and trending topics.

OUR STRATEGY

Content about our wide range of products ranging from spiral notebooks, long notebooks, scrapbooks and drawing books.
Create contents targeting the school students so that they can relate to it which will help us gain our followers.
To leverage and position Shivalal Notebook as a media savvy brand with a heart. As a notebook brand, children comprise a large chunk of their target audience, and what better way to grab their attention than to have a series of relatable student specific contents.
To create brand awareness through effective high performing educational contents.
Sharing Motivational Quotes and CTA driven posts with an aim to inspire the school going kids.
Sharing weekly Quizmates and Did You Know posts to generate more engagement among the audience.
To create various fun posts which includes memes as well as static posts for better interaction among the audience.
Ocassional contests were introduced to get more engagement and reach.
Tapping on to Topical posts related to education to increase interactions and reach on social media.
Adding exceptional pictures, quotes, puzzles, quizzes, facts and other games that are featured on front and back of the notebooks with an aim of making it one of the most favourite products among the audience.
Introducing a series of nostalgic posts to make the audience reminisce their school/childhood memories.

APPROACH

Shared GIFS/Videos to make your profile look more attractive.
Optimizing the profile on a regular basis.
Used relevant hashtags and keywords.
Redefined overall social media content strategy as per the social channels.
Share all the contents related to the brand in order to make Shivalal Notebooks a status symbol in the school-going generation.
Shared the new content suggestions such as sharing video bytes or testimonials of students using our product to drive more reach and engagement.
Shared template based creative to maintain the theme, relevancy of the brand and feed of the page.
Sharing engaging stories to increase the audience interaction.
Create different story highlights in order to maintain the profile grid.