MUDS Social Media Marketing

Case Study

MUDS

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

MUDS consulting services assist in developing novel strategies with quantifiable results to maximise possibilities, drive development, and improve performance in the fast-paced FinTech business

MUDS is a renowned consulting company that offers businesses all around the world legal, business management, and financial solutions. We provide our clients standardised, top-notch services as a cloudbased legal technology firm powered by artificial intelligence

Muds work with thousands of the world’ s greatest enterprises, from Fortune 500 corporations to prominent tech giants to professional services firms and financial institutions. We have collaborated with the world’ s biggest and most diverse companies and businesses, including Infrastructure etc.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

To make the presence of our brand and its services in the market through social media platforms.
To build the engagement and reach of the brand.
Increasing brand visibility online and gaining trust of the audience.
Creating content related to shares and demat accounts.
Little problem in understanding the brand and shares in starting.
Lack of information about the brand on platforms.

OBJECTIVE

To build a strong digital presence and position in the share market in terms of recovering shares.
Build brand awareness among the existing market for recovering of shares.
The main objective was to build an online presence.
To engage the audience with social content.
To make people aware about our services and telling them that they can get their shares back with us.
Increase social presence over the different platforms.
Increase brand visibility among the people.
Drive more leads through social media.

OUR STRATEGY

Creating posts about shares and how can we help to recover them.
To check comments, queries to solve the problems and building market image.
Joining different social media groups for better engagement.
To create brand awareness, thoughtful content was created.
Sharing Quotes and CTA driven posts.
To make the audience engage more with the brand occasional/topical content were made.
Shared various articles about our work and service for more reach.
Tapping on FAQs or problems of our customers related to shares and so forth.

APPROACH

Shared GIFS/Videos to make content more attractive.
Optimizing the profile on a regular basis.
Used relevant hashtags and keywords.
Researched the competitors of our brand and tried to create content, creatives better.
Redefined overall social media content strategy as per the social channels.
Shared the new content suggestions to drive more reach and engagement.
Promoted posts to drive reach and engagement.
Shared template based creative to maintain the theme, relevancy of the brand and feed of the page.

USPs we tapped on

We want to set a benchmark in the market.
Ensuring meticulous and through quality checks in the production.
We offer our patrons a range of product that is pure and unadulterated.
We are passionate about each and every product that is made and love to proactively participate at every stage of the product development.