Amplus Solar PPC

Case Study

AMPLUS SOLAR

B2B qualified leads CPL gone down by 70%

Dec 2019

About The Company

Amplus Solar is Asia’s leading distributed energy company to povide clean energy to its clients by setting up both on-site solar projects (rooftop and ground-mounted) and off-site solar farms spread over more than 275 locations.

Amplus have 250+ team of dedicated professionals catering 150+ commercial and industrial client base comprises of renowned Indian and multinational firms such Yamaha, Cisco, Reckitt Benckiser, Shlumberger, Carlsberg, ABB, TVS, Schneider, Qualcomm, Halliburton, GE, Honda, among others, and leading Government entities such as Indian Railways, Delhi Metro, CPWD and HAL. Amplus’s operational plants are expected to cumulatively generate 11890 Million units of electricity over the 25 years duration of the projects.

CLIENT FEEDBACK

“Elixir Web Solutions have been co-creating our Digital strategy for the last two years. Their expertise lies in Search engine optimization, Social Media and Search Engine marketing. Their flexibility, quick response and dedication are three things why I would recommend them as digital marketing partners.”

— Maithily Sarkar
(Sr. Manager Marekting)

PAY PER CLICK

PAY PER CLICK

300%

INCREASE B2B QUALIFIED LEADS

Increase Qualified B2B Leads with 300% on across all digital platforms.

CHALLENGE

  • Main challenge was to generate leads for only Commercial & Industrial Solar Power PlantsTo target specific audience for.
  • Eliminating the leads for Residential or Land Solar Power plants or Solutions.
  • The major challenge was to get leads for Industrial Solar Plant with Minimum 10Kw – 100Kw Requirement

APPROACH

  • LinkedIn Ads were created with targeting specific company with job title to serve the ads to the main decision maker of the company.
  • Landing page was optimised to filter the leads through the Form, so we get the most qualified leads.
  • We have made types of campaign with different Ad groups as per the categories on website.
  • Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
  • Gmail Sponsored Promotion helped in acquiring good leads.
  • We made campaign on Facebook for lead generation with very specific audience job title wise of CXO, CTO & more, the decision maker of the company
  • Ads were monitored from time to time, so that maximum conversion rate can be achieved.

AMPLUS SOLAR 300% INCREASE IN QUALIFIED LEADS

Challenge – To get Leads for Industrial Solar Plant

  • The total number of qualified leads (including branded) increased 300%
  • The average cost per lead (including branded) decreased 31.09%
  • The overall average cost per click decreased 45.02%
  • The overall average click Increased 45.02%

RESULTS ACHIEVED

Conversion increase from
July 2014 to October 2019

result

Increase
Click Rate

10X

Increase in
Leads

300%

Conversion
Rate

400%

B2B qualified leads <b>CPL gone down by 70%</b>