Google Discover is the personalized Google Feed. You get the content in your feed based on your previous search history, browser history, and stories. Here is a guide that will give you all the necessary information regarding Google Discover.
What is Google Discover?
Discover is a new and updated feed experience that keeps the users inspired and informed about the interests, hobbies, and fields of work they care about. The Google Discover shows the user’s content that forms a part of their interest that is based on their Web and App Activity.
Google Discover surfaces content that is primarily based on what Google’s automated systems believe to be a good match with the user’s interests. The content in Google Discover changes regularly based on newly published web content or the web content that evolves the user’s interest.
The content automatically appears on Google Discover if it is indexed by Google and meets Discover’s content policy. If you have any form of content on Discover, you can easily monitor your performance using the feature named, Performance Report for Discover in Google Search Console. This report shows the impressions, clicks, and average CTR for any of the user’s content that has appeared on Discover in the past 16 months.
Google Discover was previously known as Google Feed. It is a personalized content feed created by Google that serves relevant content to its users. The traditional method of Google search required the users to manually input the query; Google Discover anticipates the user’s behaviour to surface new updates and interesting contents.
How Google Discover is different from Google Search?
Google Discover and Google Search are totally different features.
Google Discover is one of the most latest and updated versions of Google. It is much more user friendly and is based totally upon the principal interests of the users. On the other hand, Google Search is based on the queries the users put on the search bar, on the basis of which they receive their respective answers.
Google Discover takes a different approach. Google Discover surfaces content that is primarily based on what Google’s automated systems think to be the perfect match with the user’s interest. On the other hand, Google Search shows responses as a result of a query.
Traffic from Google Discover is less predictable or is less dependable if compared to Search. It is a supplemental feature of your search traffic. In the case of Search, traffic information is more predictable.
How Google Discover Works
Google Discover is Google’s take on, on a social media platform. Previously Google Discover was called Google feed. Google had launched its feed feature back in the year 2016, as a collection of cards that helped the users to stay updated on the stories that mattered to them the most, or in which they had a keen interest.
This feature of Google Feed helped to fulfill one of the biggest dreams of Google that is to help users search easily, even if the users were not sure as to what they were searching for.
Google feed was made to give its users information even before the users started searching content. This feature would make it ever easy to discover, explore and stay connected to what matters to you the most, even if you do not have any questions in mind, or not even in the mind to find out answers.
Google decided to rebrand the feature Google feed as discover because the new name was more appropriate to its goal that is to uncover fresh interesting content that matters most to its users. It works in a very user-friendly manner. Though it comes with features similar to Google Feed, it has some unique updates.
Google Discover will function on the basis of your personal search history with Google AI/ML. If you have not placed any basic queries or interests, it will show you content based on your search history. Over time Google Discover will get acquainted with your search habits and will provide content that is relevant to your interest.
Google is also updating its Discover feature by adding new kinds of content to its Discover page. Previously all kinds of content were news-related, or information that was trending. Presently the feed shows a mix of news that is shown based on the interest of the user.
For example, if you want to know how Google Discover exactly works if you are planning for your next trip and surf places to go, it will show you articles on the best places to eat or the ideal places for sightseeing. It also shows content based on your level of experience.
Is Google Discover Important for Your Content?
Google Discover basically shows content and information on its Discover page based on the interests of the user. Contents are totally based on the past search history of the user.
It is important for the user’s content since it shows similar articles based on the content and information the user is looking for. A lot of information can be received without even surfing through the internet because your content appears on your page based on your previous searches.
You do not have to work on the data that you want, you can get them easily by opening the Discover page because this feature of Google is totally user-based. It will help you to find out information that you might be looking for, even without searching for it.
How to Optimize Your Content for Google Discover?
Google Discover has been making quite an impact on the social world since 2018. The newest addition in the Google family, being the predecessor of Google Feed.
Google Discover provides far better access to relevant topics, without even searching for it. It projects out various content on different topics catering to the needs of every user.
The content offered by Google Discover covers a vast field, from music, sports, industry news, animals, marketing, and entertainment. You name it and you get your desired content.
Content is the only way out for your digital marketing presence. Though Google presents relevant content does not mean that it would post just newly published posts.
You should also keep in mind that your efforts to optimize old content will be recognized as a user-first initiative. You should make sure that you have to establish your user intent in your contents.
Google ranks the contents algorithmically based on the content quality and the strength of matched data according to the interest of the user. One of the best ways to boost content performance is to have high-quality images that are 1200px wide.
You can also use more long-tail keywords, semantic keywords, phrases, and high-quality images along with illustrative graphics to optimize your post. Try to understand the user intent and make a list of the related keywords and terms and use them to strengthen your content.
Where Do You See Your Google Discover Data?
With Google Discover, you can get updates similar to your interests, like your favourite sports team or regular news site that you prefer, without even searching for them.
You can choose the types of updates that you want to see in the Discover feature of Google when you are browsing the web through your phone.
You can find your Google Discover data through different ways,
- In the Google app
- On your android/iOS phone or tablet, or in your browser.
- On some devices, you can find Google Discover by swiping right from your device’s home screen.
You can also manage your data on Discover by selecting the following options below,
- If you are using chrome click on manage suggested articles
- If you are using the Google app or google.com you have to turn on the web and app activity and then you have to choose the updates you get.
- You can change how often you get the topics in Discover.
When you use Google Discover, Google tends to store the following information in your activity. For example:
- The cards and the results that appear.
- The cards that you tend to customize or view.
- The topics that you mark as “not interested in”.
- The devices that you use to access Discover.
How Long Does Discover Traffic Last?
It is like a social feed. If you are trying to make your content work hard for you on your site, you are not getting enough out of it. Choose the right keywords. The keywords that get a lot of search traffic are likely to get most Google Discover traffic.
Google personalizes the content through searches and research stories of the user. Users can further customize what they see in the Google Discover news feed by following certain topics. It can be a powerful driver of traffic to a website.
Most pages in Google Discover traffic have a short-shelf life that is around 3 to 4 days, but an evergreen content can drive longer-term traffic.
When a large content sees a large spike in traffic, it may surface the content for a few weeks and finally stop. The same post and content may continue to surface, but not exactly at the same degree as that of the initial push. Many pages surface for a few days that lines up with a study published by the Search Engine Land.
Final Thoughts
Google Discover is a feed created by Google on mobiles to discover and deliver articles and videos. The content shown is personalized on the basis of the user’s interest. You can go through Google Discover and surf through the pages and receive the content of your choice.
The most appropriate content will appear in front of you, even without surfing. It is an automatic feature that personalizes data based on your previous search history. Discover ideas, content, and many more through Google Discover and make the most of this feature.
