Google Tag Manager and Wordpress

How to Install and Set Up Google Tag Manager in WordPress in few Easy Steps

Are you interested in installing Google Tag Manager on your WordPress site?

Google Tag Manager easily integrates various analytics and marketing services into your WordPress website. Tracking codes can be added and updated easily on your website using this tool.

The learning curve for Google Tag Manager is steep, however. There is some learning involved in using the tool. Furthermore, we’ll walk you through a simple solution for setting up advanced tracking before you hire a WordPress SEO Expert.

In this article, you will learn how to install Google Tag Manager in WordPress.

What is WordPress?

WordPress is a popular and widely-used software tool that helps users create and manage websites, blogs, and other online content. It was first released in 2003 and has since grown to become the most popular platform for websites in the world, powering more than 40% of them.

WordPress is written in PHP and uses a MySQL database to store content. It features a user-friendly interface and a wide range of themes and plugins that allow users to customize their websites’ appearance and functionality without needing advanced technical skills. WordPress’s flexibility and scalability suit small personal blogs and large corporate websites.

WordPress is open-source software, meaning it is free to use and can be modified and distributed by anyone. It also has a large and active developer and user community that contributes to ongoing development, provides support, and shares knowledge and resources.

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tag management system from Google that allows website owners and marketers to easily add and manage third-party tracking codes, such as analytics and advertising tags, without the need for any coding or development knowledge.

With GTM, website owners can add, edit, and remove tags on their site without manually editing their website’s code, which can be time-consuming and complex. Instead, all tags are managed through a user-friendly web interface, where they can be added to specific pages or events on the site.

In addition to simplifying the tag management process, GTM also provides advanced features like triggers, which allow you to specify when a tag should fire based on certain criteria, such as page views, clicks, or form submissions. This can help you better track user behavior on your site and gather more accurate data about your visitors.

Why Do You Need a Google Tag Manager?

  • Easy tag management

GTM allows website owners and marketers to manage all their website tags in one place, making it easier to add, remove, and update tags without manually modifying the website code. This can save a lot of time and reduce the risk of errors.

  • Improved website performance 

By managing tags through GTM, you can reduce the code on your website, improving site speed and performance. Faster websites can lead to better user experiences and higher search engine rankings. Hire WordPress SEO Expert to help you with the site speed. 

  • Better data tracking

 GTM provides a user-friendly interface for setting up and managing tags, including event and conversion tracking. This can help website owners and marketers gather more accurate data about user behavior and improve their marketing campaigns.

  • Customization and flexibility

GTM allows you to customize and configure tags based on your needs and goals. You can set up triggers to fire tags based on specific user actions, which can provide more detailed insights into user behavior on your website.

Why Do You Need a Google Tag Manager WordPress Integration?

Integrating Google Tag Manager with WordPress can offer several benefits for website owners and marketers:

  • Easy implementation: The integration process is straightforward and can be completed quickly, allowing website owners and marketers to start managing their tags more efficiently.
  • No need for coding knowledge: With WordPress integration, you can add and manage tags without modifying the website’s code manually. This can save time and reduce the risk of errors.
  • Advanced tracking capabilities: Google Tag Manager offers advanced tracking capabilities, such as conversion tracking and event tracking, which can help you gain deeper insights into user behavior on your website.
  • Flexibility and customization: Google Tag Manager allows you to customize and configure tags based on your specific needs and goals. With WordPress integration, you can easily add or remove tags from your website without needing to make any changes to the website’s code.
  • Improved website performance: Using Google Tag Manager to manage tags can reduce the code on your website, improving site speed and performance. This can lead to better user experiences and higher search engine rankings

How to Install and Set Up Google Tag Manager in WordPress?

Step 1: Create a Google Tag Manager account

You’ll need to create a Google Tag Manager account if you don’t already have one. Go to the Google Tag Manager website and sign in with your Google account. Follow the prompts to create a new account and container.

Google Tag Manager account

Step 2: Install the Google Tag Manager plugin

The easiest way to install Google Tag Manager on your WordPress site is to use a plugin. Several plugins are available, but one of the most popular is Site Kit by Google for WordPress. To install the plugin, go to the Plugins section of your WordPress dashboard, click Add New, and search for “Google Tag Manager.” Install and activate the plugin.

 Google Tag Manager plugin

Step 3: Configure the plugin settings

Once the plugin is activated, go to the Settings section of your WordPress dashboard and click on the Google Tag Manager option. Enter your Google Tag Manager container ID (which you can find in your Google Tag Manager account) and configure any additional settings, such as enabling debug mode or excluding certain pages from tracking.

Step 4: Add your tags to Google Tag Manager

Once the plugin is configured, you can add your tags to Google Tag Manager. In your Google Tag Manager account, click on the container you created and go to the Tags section. Click the New button to create a new tag, and follow the prompts to set it up. When you’re finished, publish your changes.

Add your tags to Google Tag Manager

Step 5: Test your tags

After your tags are published, testing them to ensure they’re working properly is important. You can use Google Tag Assistant, a free Chrome browser extension, to check for any errors or issues with your tags.

Test Your Tags

How to Add Google Tag Manager in WordPress With a Plugin?

Add GTM in WordPress

Installing a WordPress plugin will make adding the tag manager code easier since you won’t have to find template files and manually paste code into the body and head tags.

With the Insert Headers and Footers WordPress plugin, we’ll demonstrate how to install Google Tag Manager.

  • Navigate to your WordPress admin page after creating your Google Tag Manager account. Click the Install Now button when you find the Insert Headers and Footers plugin in Plugins -> Add new.
  • Once you have navigated to Settings -> Insert Headers and Footers, click on it. Adding Google Tag Manager code can be done in its configuration settings.
  • Add the Google Tag Manager code snippets to the boxes by copying and pasting them from your account.
  • Once you’re done, click Save.

Best Google Tag Manager Plugins and Alternatives


MonsterInsights lets you track your website analytics from your WordPress dashboard using Google Analytics. This WordPress plugin lets you track your campaigns and devices across multiple devices.

Thus, it is undoubtedly the best Google Tag Manager alternative for running a business website. With MonsterInsights, you can track, analyze, and customize data in one place.

This plugin can be used by installing and activating it and following the instructions in its quick setup wizard. Connecting WordPress to Google Analytics is as simple as filling out your business information and supporting information. Changing your Google Analytics data is easy with MonsterInsights.

Google designed Site Kit by Google 

The Site Kit WordPress plugin provides insights into the behavior of your site visitors. Using several Google products, you can use this plugin to gain valuable and up-to-date insights about your site.

The plugin is suitable for beginners due to its easy-to-use interface. Moreover, it is an official and free plugin.

Signing into your Google account is all you need to do to get started with Site Kit. The setup can also include connecting to Google Analytics. You can configure your tags in WordPress by going to Site Kit -> Settings -> Connect More Services -> Set up Tag Manager.

Final Takeaway 

Are you looking to hire WordPress SEO Expert to help you with GTM integrations? Look no further than Cheenti

Our team of skilled professionals has the expertise and knowledge to seamlessly integrate GTM into your WordPress site, allowing you to track valuable data and insights. With our help, you can optimize your website’s performance and achieve your business goals.

About Author
Preeti Malik
Preeti Malik
Marketing is something that is running through my veins. I am a person who has free spirit when it comes to designing and flexible mind when it comes to understanding the requirements of the business. Creating innovative, adaptive and data-driven digital marketing plans is my strength. Helping brands to connect and engage with their audience in the most compelling voice. Handling paid and organic search, social, content, retargeting, performance display, email marketing campaigns for more than 9 years.
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