20 Best SEO Tools & SEO Reporting Software in 2023

20 Best SEO Tools & SEO Reporting Software in 2023

Each SEO professional has their own favorite set of SEO tools they use for their work and can swear by its efficacy. The best all-in-one SEO tools typically cost a monthly subscription and are quite expensive. Therefore, they are more suitable for large companies and agencies that utilize them and need all of these tools’ advanced features.

As busy as we are, we only have time to test different tools. Search Engine Optimizers have a lot of options out there, and it can take time to determine which ones are most useful for them as beginners. Below are a few free SEO tools and software you can use in your search engine optimization efforts.

20 Best SEO Tools & SEO Reporting Software in 2023


SEMrush is the best SEO audit tool that helps you locate the top organic and paid competitors for a specific keyword. Using your target words, SEMrush can help you narrow down the top competitors for a certain keyword in Google Search. Using this information smartly will allow you to determine which keywords your competition targets and adjust your strategy accordingly.

In this SEO analysis tool, you can analyze the position of a domain in search, rank keywords, and identify alternative keywords that might increase traffic.


Several top SEO agencies use Ahrefs as a reporting tool. Many businesses have experienced massive success in their search engine marketing campaigns because of this tool. Additionally, they have recommended Ahrefs as one of the best SEO tools online. As well as checking backlinks, Ahrefs has quite a huge data index, which includes 12 trillion known links, 200 million root domains, and 3 trillion known URLs.

Ahrefs also offers a tool that helps you audit your website to determine which areas need to be modified for improved search engine rankings.

Moz Pro 

Over 1 billion digital marketers use Moz to find keyword suggestions, correct search volume data, and SEO competition. Previously known as SEOmoz, Moz offers a unique approach to analytics. It offers a different approach to readily available SEO reporting. Users can easily search for keyword suggestions, correct search volume data, and SEO competition with its SEO Toolbox.

Moz Pro subscriptions offer subscribers a full suite of tools that let them optimize their efforts, identify SEO opportunities, track growth, build reports, and build reports.

Screaming Frog

Through a “crawl” of your entire website, this search engine optimization tool builds an inventory of every site’s internal page.

With Screaming Frog, you can keep track of terms in your title, description, and HTTP status codes. It also analyzes crawl level and inbound links per page.

Yoast SEO Plugin  

Your website’s search engine visibility can be controlled with Yoast SEO. You can use the free plugin or the premium plugin. Yoast SEO includes title and meta tags, keyword optimization, XML sitemaps, and more. In addition to social media integration, support for multiple languages, and more, the premium plugin comes with additional features.

Using Yoast SEO is a great way to improve your website’s search engine ranking. Yoast works with every theme and hosting option available for WordPress.

Google Search Console  

The Google Search Console is one of the best SEO tools to discover (and, in many cases, dig deeper) any issues you may be experiencing with your website. Any SEO expert will tell you that this is one of the best SEO reporting software because it offers comprehensive reports about your website’s SEO-related health and overall ranking.

Bing Webmaster 

The Bing Webmaster Tools (Bing WMT) allows webmasters to make their websites search engine-friendly by adding them to the Bing crawler.

Bing Webmaster Tools is like Google Search Console for the Bing search engine. It helps you monitor and maintain your site’s presence and keep it up-to-date. Whether you are a site owner, administrator, marketer, or website developer, this SEO reporting tool can benefit you.

Google Analytics 

With Google Analytics, you can track every aspect of your website’s traffic, from where it comes from to which pages it is accessed, making it the most powerful free analytics tool available.

While this isn’t purely an SEO tool, it’s still valuable SEO reporting software to track whether or not organic searches are driving traffic to your site.

Google Data Studio  

It is a free tool that lets you create interactive, responsive dashboards that are beautiful, customizable, and interactive. In a user-friendly way, anyone can create and understand reports by building panels from templates, using graphs, maps, and tables, applying your brand identity, and utilizing other resources.

The Google Data Studio BI tool converts raw data into strategic information for companies called Business Intelligence (BI). Using Google Data Studio, companies can visualize data to support decision-making and strategy-making, reducing risks and achieving their goals.

Google Keyword Planner

The Google Keyword Planner is a free tool designed to build new campaigns from scratch or optimize existing ones for advertisers. Google is the world’s largest search engine, and its algorithms are unparalleled. With Google Keyword Planner, you can search for keywords, combine two keyword lists, set competitive bids, and set budgets.

Using Google Keyword Planner’s research and data analysis, users can find out the search volume for their keywords.


With SEOQuake, you can check any web page for SEO audit and examine internal and external links by comparing domains and URLs in real time. It is a powerful toolbox for the browser. It is free to download and comes with a user guide to explain how to use it. 


Marketers can use SEObility to analyze backlinks, suggest relevant keywords, and configure workflows via a web-based platform to streamline crawling and auditing.

Marketing teams can analyze websites by crawling all linked pages, highlighting errors and problems, and tracking real-time on-page optimization activities. Seobility has many features, including automatic notifications, link management, competitive analysis, branding customization, and data visualization.


You can find long-tail keywords with lower levels of competition using SEO keyword tools like KWFinder. They use this SEO tool to run backlink analysis reports, and SERP analysis reports to find the best keywords. You can track your ranking using their Rank Tracker tool and get tons of new keyword ideas to help you rank your website higher. Plus, if that’s not enough, you’ll get many new ranking tips.


For tracking individual users and for other advanced features, such as cohort analysis, Kissmetrics is an event-driven web analytics tool. There are many add-ons and a customizable dashboard to make it easier to analyze data. It is very simple to integrate with other tools or platforms.

With this tool, it is easier to understand customers’ behavior, leading to better growth and leading the company to success. It also helps you with the indicators of commitment and churns so that you can react accordingly and increase your retention.


You can use Siteliner to find out how many pages on your website have similar content on a different internal URL.

The Siteliner tool is necessary for SEO because duplicate content could be clearer for Google, which cannot determine which page is best suited to answer a searcher’s query and which URL to display in search engine results.


With Whitespark, businesses can improve their search rankings and grow their business. It is a local SEO search tool that helps them improve their search rankings. With its tools, you can build citations, earn reviews, and track your website’s ranking. It is ideal for multi-location businesses, agencies, and enterprises.

With Whitespark, you can locate one or more local citations and track their ranking, build your reputation, review your reviews, and generate links to them.


Woorank offers free, paid options to track and report marketing data for SEO. To overlap with your competitors’ keywords, plug in their keywords so you can find out which keywords they are targeting. Optimize your website for users and search engines by understanding how keywords perform over time. And most importantly, understand what your website needs from both a technical and content perspective. In addition to guiding how to fix duplicate content, downtime, and security issues, Woorank can also identify duplicate content.


With iwebchk, you can analyze your website’s performance, validity, security, accessibility, and many other factors. The goal is to provide all possible information related to your website, which can help you improve your web presence. Our mission is to improve the web. There are many substandard, low-performing, and not very user-friendly websites. You will find our SEO audit tool useful. Try the SEO audit tool out, and it’s free.

Similar Web

Users get a quick snapshot of a website’s reach, ranking, and engagement using SimilarWeb, an online competitor intelligence tool that analyzes traffic and marketing insights. Users can use the search bar to enter a specific website URL or run a category search by country and industry, displaying the top 50 websites.

In addition to traffic sources, organic versus paid search, social traffic, related sites, and more, SimilarWeb transforms raw data into engaging and insightful website metrics. SimilarWeb presents a snapshot of website traffic in its default view for the past six months. The dashboard of this SEO agency reporting software shows ranking by countries and traffic sources for the world, US, and categories.

XML Sitemap 

This plugin will greatly assist the indexing of your site by search engines such as Google, Bing, Yahoo, and Ask.com by creating special XML sitemaps.

This plugin supports all kinds of WordPress-generated pages and custom URLs. This way, crawlers can see your site and retrieve it more efficiently. Additionally, it informs all major search engines when you create a new post.

Uber Suggest 

This free keyword finder tool, developed by Neil Patel, identifies keywords and their search intent by showing the top-ranking search engine results. This free great keyword tool can find hundreds of suggestions for keywords you can use on your website, from short to long-tail phrases. Ubersuggest’s reports include keywords volume, competition, cost per click, and seasonal trends. Whether you are doing organic SEO or paid PPC, this SEO competitor analysis tool will help you determine if a keyword is worthwhile and how competitive it is. 

Why Must Everyone use SEO Tools? 

You can spend fewer hours researching keywords and analyzing data using SEO tools and SEO ranking report software. With these tools, you can see what is working and needs to be tweaked. You can also find out how you compare to your competitors and where the greatest opportunities lie with the best SEO tools. Additionally, you can analyze your search performance by country, region, or language.

Most entrepreneurs who manage multiple websites end up putting a lot of data in spreadsheets and manually analyzing them. However, this quickly becomes overwhelming and raises the risk of inaccurate reports. SEO software helps you save hours of time and effort by generating accurate reports with one click. You can also assess each site’s performance on the fly with SEO tools if you manage more than one website.


Are you familiar with any free SEO reporting software we still need to list? Would you like to add one? Do you have any useful yet unlisted recommendations? These best SEO resources in the field can get help from a digital solutions firm. Cheenti can assist you with your SEO needs.


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