Drive Results To Your Business With Our Professional Healthcare Digital Marketing Services

When in the healthcare industry, we often find ourselves asking what exactly is digital marketing and how is it helpful in healthcare? To simply answer the question, digital marketing is the use of the internet and search engines to reach and communicate with the consumers at different platforms. Using this particular form of marketing will benefit the healthcare industry as it will reach out to more people and create awareness among a larger audience.

What is Healthcare Digital Marketing?

The healthcare industry has made a lot of progress since the yesteryears and has evolved tremendously. This industry is very adaptive to new technology and techniques in order to offer the consumers with the best care. The consumers, in this case are the patients, their families, the health conscious and the fitness conscious, and every other person who wants to stay healthy and fit.

As the healthcare industry progresses, it is important for the industry to evolve its marketing strategies. Healthcare marketing, in the past, was essentially focusing on print, radio, television, and direct mail. But today, it has evolved from just centering around the traditional methods to turning to healthcare digital marketing.

Health and wellness digital marketing includes PPC, SEO, social media, mobile apps, email marketing, and much more. Digital marketing in the medical industry encompasses much more than these. It reaches out to the target audience with better content, engages users through social media, and improves patient engagement and loyalty with the help of data analytics.

According to a recent study, 77% of the patients research online before they book any appointment. This means that consumers and patients take complete advantage of the available online resources before taking any major health-related decisions. This makes it even more important for healthcare facilities to take up healthcare online marketing in order to boost their patient engagements. (Ref: How first impressions online affect patient acquisition and hospital revenue)?

If you are wondering how it is possible to take up digital marketing for the medical industry, then you can always avail services of the best healthcare marketing agencies who will be able to give you the best results. Cheenti is one of the best healthcare marketing agencies in India that will help your medical and healthcare facility reach its digital marketing goals with ease.

Our other healthcare related services will be added here

What is Healthcare Digital Marketing?

Building trust takes time and effort. An industry like healthcare thrives on trust. People will visit a facility or a professional only if they trust it. As days have changed, people are gradually shifting from word-of-mouth recommendations to researching online and finding answers. This shift has accelerated the pace of the union of digital marketing and healthcare.

 

According to a study conducted by Google and Compete Inc., almost 84% of patients conduct an online as well as offline research before going to a hospital. The study also claims that people who visit hospitals after such research are 3 times more than people who haven’t searched for anything. It states that patients mostly search for symptoms and conditions online where 50% of the patients are influenced by the information they find.

About 44% of patients who conduct online research end up booking an appointment. 12% of these patients post a review about the facility and the services on social media sites whereas 6% of them post reviews on the websites. These statistics prove that digital marketing in the healthcare industry is extremely beneficial. (Ref: The digital journey to wellness: Hospital selection; Benefits of Digital Marketing in Healthcare Industry)

Here are a few ways that will help you navigate the healthcare internet marketing with ease and get better results:

1. A user-friendly but attractive website: Your website is the face of your facility online. Having a user-friendly, easily navigable website will make it easier for patients to go through it and get maximum information that they will benefit from.

2. Informative blogs: Your blog section complements your website. Posting blogs that are easily understandable yet informative enough to answer the questions of the patients and people reading them will bring in engagement.

3. Resourceful newsletters & emails: Sending out resourceful and informative newsletters and emails is a step in the correct direction of healthcare internet marketing. An email newsletter will educate the patients and the subscribers with fresh content and information.

4. Educational videos: Creating the educating and inspiring videos increases the number of people visiting the website. Wordstream states that almost one-third of the activities online are visual content. Visual content creates interest in the viewers while adding to the credibility of the professional physicians.

A well-developed digital marketing plan for doctors and healthcare facilities is the key to expanding the realms of healthcare. Digital marketing will not only help get more consumers but will also educate them in a lot of health-related subjects.

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Cheenti Medical & Healthcare Digital Marketing Services

Any digital marketing strategy requires extensive planning and extraordinary creativity. When these two join together, you get an effective and brilliant digital marketing strategy for healthcare.

We at Cheenti strive to achieve the perfect balance between creativity and effectiveness. We understand that the healthcare industry needs to be at the top of their game all the time to serve the people who care about their health. Hence, we also aim to be at the top for all medical digital marketing services that we provide.

The medical and healthcare digital marketing services that Cheenti offer look into all the digital aspects, like search engine optimization, pay per click, website development, social media marketing, email marketing, and so on.

From hospitals to other healthcare facilities, we offer the perfect digital marketing strategy for all. Just like healthcare services cannot lag behind anyone, our digital marketing strategies for hospitals and other facilities are designed to build the best online presence for them. You can know more about some of our medical and healthcare digital marketing services below:

SEO (Search Engine Optimization)

We believe in building both trust as well as authority with effective search engine optimization. Our medical and healthcare SEO services along with effective content management have always been the highlight of the digital marketing services for the industry. Although it is very important, our SEO services aren’t only about gaining the top rank on the search engines.

It is also about gaining the trust of the people who will be reading the information we provide. We help you put out a wealth of information for the potential patients and consumers who will be considering your healthcare services.


PPC (Pay Per Click)

PPC is one of the easiest ways of getting more traffic & leads to your website. It is a model of internet marketing where you only need to pay when someone clicks on the advertisement that you have posted.
  

It will put your healthcare ads on focus and in front of the people who are looking for the correct answers to take action. With the help of healthcare PPC ads, you will always be present right there at the top, whenever the searchers are ready to book their appointment.

SEO (Search Engine Optimization)

We believe in building both trust as well as authority with effective search engine optimization. Our medical and healthcare SEO services along with effective content management have always been the highlight of the digital marketing services for the industry. Although it is very important, our SEO services aren’t only about gaining the top rank on the search engines.

It is also about gaining the trust of the people who will be reading the information we provide. We help you put out a wealth of information for the potential patients and consumers who will be considering your healthcare services.


PPC (Pay Per Click)

PPC is one of the easiest ways of getting more traffic & leads to your website. It is a model of internet marketing where you only need to pay when someone clicks on the advertisement that you have posted.  

It will put your healthcare ads on focus and in front of the people who are looking for the correct answers to take action. With the help of healthcare PPC ads, you will always be present right there at the top, whenever the searchers are ready to book their appointment

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