YWAM ASHEVILLE SEO

Case Study

YWAM ASHEVILLE

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

March 2021 - Nov 2022

About The Company

YWAM Asheville is a community of individuals dedicated to hearing the voice of God and responding with innovative obedience. We disciple young people in biblical worldview and gospelcentered identity in order to answer the call of the Great Commission.

They are committed to extending hospitality, operating with excellence, and standing firmly upon the infallible scripture. Nestled in the heart of downtown, YWAM Asheville is committed to loving this city well. Not only are we dedicated to sending missionaries to other nations, we are intentional about serving the city we call home. We have 3 pillars of focus; training young people, aiding the underserved traveler demographic, and assisting women who have been trafficked.

SEARCH ENGINE OPTIMISATION

1867%

INCREASE IN ORGANIC TRAFFIC

Organic Traffic on the website has been increased by 1867% on March 2021 to Nov 2022. We have 2,764.52% improvement in users and 3,188.89% in New Users in the same period

SEARCH ENGINE OPTIMISATION

370%

INCREASE IN CONVERSION

Conversion on the website has been increased by 370% through Organic Source in Mar 2021 to Nov 2022 when compared with previous year same period.

SEARCH ENGINE OPTIMIZATION

CHALLENGE

In the past, Website Health of YWAM Asheville was very low. Many technical errors were present on the website. like, Broken Links, Meta Tags were missiing, unminified JS and CSS were present, Low content on the website, 404 Errors were present and etc.

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating Enquiries

We started working from scratch, analyzed and researched relevant key phrases.
SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
We have implemented all the on-site points like optimizing alt tags, internal linking, updated meta description and Titles , optimized heading, etc to give search engine extra ranking signals.
We started to build quality backlinks while using white hat techniques.
We worked on the website speed optimization.
Also, we have created a content strategy for non-ranking keywords according to the landing page report, we optimized each page according to the targeted keywords.