TAF Wellness SEO

Case Study

TAF WELLNESS

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

Feb 2019

About The Company

TAF Wellness Center is a destination for holistic transformation rather than just a venue to do your exercise. TAF follows a comprehensive and highly customized approach to weight loss rather than radically changing your path or starving you to achieve your goals.

TAF follows holistic approach to REVERSE YOUR FAT in combination with world’ s best technologies to create the Best Version of You, where as most centers follow linear approach to FAT LOSS.

SEARCH ENGINE OPTIMISATION

733.33%

INCREASE IN ORGANIC TRAFFIC

Monthly Organic Traffic on the website has been increased by 733.33%.

SEARCH ENGINE OPTIMIZATION

CHALLENGE

In the past, TAF Wellness ‘ s website was not optimized as per the Google guidlines which made it non-user friendly. The major challenge was to improve organic traffic & rankings across India and generate leads. Most of the keywords were highly competitive.

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating sales

We started working from scratch, analyzed and researched relevant key phrases.
SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
We have implemented all the on-site points like schema implementation, enhanced ecommerce tracking, publisher tags, etc to give search engine extra ranking signals.
We started to build quality backlinks while using white hat techniques.
As a key part of SEO we have optimized the content for their website as initially, they didn ’t have content on their main categories.
Also, we have created a content strategy for long-tail keywords & generic search queries related to diseases. After adding content we have seen a huge improvement in organic traffic.