TAF Wellness Center is a destination for holistic
transformation rather than just a venue to do your
exercise. TAF follows a comprehensive and highly
customized approach to weight loss rather than
radically changing your path or starving you to
achieve your goals.
TAF follows holistic approach to REVERSE YOUR
FAT in combination with world’
s best technologies to
create the Best Version of You, where as most
centers follow linear approach to FAT LOSS.
PAY PER CLICK
PAY PER CLICK
800%
INCREASE REVENUE
Increase revenue with 800% on across all digital platforms.
APPROACH
We have made types of campaign with different Ad groups as per the categories on website. Also, we have run certain Ads on product level (best selling products with high impression & click).
Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
We have implemented the Smart bidding strategy such as Target ROAS to increase the ROI in cost effective way.
Product Feed Optimization helps to being updated with products approved status which helped us to sell more products across Google.
We made campaign with smart bidding strategy from where we get good result like: Target ROAS, Maximize Conversion, Target CPA and more.
Ads were monitored from time to time, so that maximum conversion rate can be achieved.
CHALLENGE
To target specific audience who want to loose fat and stay fit.
Brand Awareness & Revenue on a large scale for stay fit and healthy.
The major challenge was that we can’t run Google Ads on keyword ‘ weight loss ’ due to Google policy. we have tweaked the Ads and made it as per Google guidelines.
RESULTS ACHIEVED
Conversion increase from July
2014 to October 2019
