SUNOVA Social Media Marketing

Case Study

SUNOVA

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

Feb 2023

ABOUT THE BRAND

The Company bring the brightness to the life of people in a natural way. It connects mankind to Ayurveda & naturopathy. Marketed by Dr. Willmar Schwabe India Pvt. Ltd., the brand’ s sole aim is to innovate and develop quality products. Sunova is built around trust, quality & efficacy.

Established in the year 1995, Sunova has garnered the trust of millions around the globe.

The company endows a state-of-the-art Research and Development (R&D) facility, managed by competent professionals, and duly recognized by the Department of Science and Technology (DST), Government of India.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

OBJECTIVE

To build a strong digital presence and position in the share market in terms of recovering shares.
Build brand awareness among the existing market for recovering of shares.
The main objective was to build an online presence.
To engage the audience with social content.
To make people aware about our services and telling them that they can get their shares back with us.
Increase social presence over the different platforms.
Increase brand visibility among the people.
Drive more leads through social media.

OUR STRATEGY

Content about the health benefits of homeopathy.
Sharing the USPs of the brand.
To bring the audience closer and to spread knowledge about homeopathy.
Encouraging the audience to switch to herbal life.
To create brand awareness, thoughtful content was created.
Sharing polls, facts and CTA driven posts on its various products.
Sharing informative posts around the product & their hero ingredients.
To make the audience engage more with the brand occasional/topical content was made.
Monthly contests were introduced to get more engagement and reach.
Sharing our content to related groups within homeopathy fraternity.

APPROACH

Build strong digital presence and reach out to the target audience

Develop interactive platforms for consumers to actively participate

Inspire people to choose from the wide range offered by Sunova

USPs we tapped on

We want to set a benchmark in the market.
Ensuring meticulous and through quality checks in the production.
We offer our patrons a range of product that is pure and unadulterated.
We are passionate about each and every product that is made and love to proactively participate at every stage of the product development.