Cheenti

Springwel Social Media

Case Study

Springwel

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

Dec 2019

About The Company

Springwel is market leader mattress brand in India. They have more than 30 stores all over India. They are also selling it online.

These mattresses are available at leading showrooms, all over India, which has been possible due to an ever increasing and satisfied base of customers. Due to its excellent quality and prompt services, Springwel mattresses are not only used but are repeatedly ordered by leading hotels, prominent personalities, corporate houses and several government & private institutions in India.

CLIENT FEEDBACK

“Elixir Web Solutions did a good job and we were quite satisfied with the work executed by them for our website revamping. The services and dedication to their clients are great and the account managers and the team respond quickly. We recommend Elixir to all colleagues and associates seeking services in Digital activities and website designing.”

Maithily Sarkar

(Sr. Manager Marekting)

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

99.9%

INCREASE IN PAGE IMPRESSION

Daily page impression on all digital platform has been increased from 100 to 20 – 30K per day.

Challenge

OBJECTIVE

To build strong digital presence and position Schwabe India as the most preferred brand in the category of Homeopathy products

APPROACH

HOW WE REACHED 10 MILLION USERS DIGITALLY?

With no previous online presence or promotion associated with Schwabe India, the objective was to build brand awareness and reach out to target audience pan India.

To achieve the same we tapped on health issues with subtly promoting our products along with fine mix of content that include ( topical, informative, direct product promotion) to increase overall page performance

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

Return on
AdSpend

10X

Conversion
Rate

200%

Increase
Revenue

800%