Cheenti

Springwel SEO

Case Study

Springwel

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Dec 2019

About The Company

Springwel is market leader mattress brand in India. They have more than 30 stores all over India. They are also selling it online.

These mattresses are available at leading showrooms, all over India, which has been possible due to an ever increasing and satisfied base of customers. Due to its excellent quality and prompt services, Springwel mattresses are not only used but are repeatedly ordered by leading hotels, prominent personalities, corporate houses and several government & private institutions in India.

CLIENT FEEDBACK

“Elixir Web Solutions have been co-creating our Digital strategy for the last two years. Their expertise lies in Search engine optimization, Social Media and Search Engine marketing. Their flexibility, quick response and dedication are three things why I would recommend them as digital marketing partners.”

 Maithily Sarkar

(Sr. Manager Marekting)

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

1165%

Increase in Organic Traffic

Monthly Organic Traffic on the website has been increased by 1165%.

SEARCH ENGINE
OPTIMISATION

CHALLENGE

Website and Brand had almost Zero visibility in the Search Engines.

Other Big Challenge was to compete with major brands as Amazon, Flipkart, Sleepwell & more.

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating sales

As the industry was new keyword research was crucial (distinguish between lead & informative keywords). Keywords were highly competitive, we recommended them a mixed set high, medium & low competitive key phrases. Implemented SEO changes on the website as per the latest SEO trends.

As a key part of SEO, we have optimized the content for their website and created new pages as per the targeted keywords. Also, we created generic blogs as per the user searches to drive informative traffic. Simultaneously, we started building new backlinks to improve the web prominence of the website.

Performance

SEO PERFORMANCE

Data Compared Between January 2016 and July 2019

ORGANIC TRAFFIC

Traffic increase from July 2014 to Oct 2019

Springwell SEO

Email & SMS Marketing

MAILERS

We have created various promotional mailers based on the different categories, products & Offers.

SEGMENTATION

Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.

TRIGGERS

Various triggers were created so that automated mailers are sent from the system. Example: Payment Error, Abandoned cart etc.

SMS

We have created different promotional SMS marketing campaigns. We have also created different trigger-based SMS campaigns like Payment error, Cart Abandoned, etc.

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

PPC Result

Return on
AdSpend

10X

Conversion
Rate

200%

Increase
Revenue

800%