Cheenti

Sheetal Group Social Media

Case Study

THE SHEETAL GROUP

80.5% increasein page engagement

Dec 2019

About The Company

The Sheetal Group is one of the leading manufacturer of water storage tanks, solid waste management products, Road Safety Equipments and Toilet Cisterns. It is estabblished in year 1989 by Mr. Bharat Aggarwal. Within a short period of time, we became the largest suppliers of solid waste management solutions to municipal corporations of Delhi, Mumbai, Shillong, Punjab, Haryana, Kolkata, Chennai and other major institutions.

Our products are manufactured keeping in mind the needs of the Modern Evolving India. Our exclusive range of products has helped us build an eminent clientele like NDMC, TATA Power, L&T, Adani, UNICEF, NBCC, NTPC, Air Force, Hero Group, DLF and many more.

CLIENT FEEDBACK

“Elixir Web Solutions did a good job and we were quite satisfied with the work executed by them for our website revamping. The services and dedication to their clients are great and the account managers and the team respond quickly. We recommend Elixir to all colleagues and associates seeking services in Digital activities and website designing.”

Maithily Sarkar

(Sr. Manager Marekting)

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

80.5%

Increase in page engagement

Page engagement on Facebook has been increased from 200 to 1700-1900 per day.

Challenge

OBJECTIVE

To build strong digital presence amongst desired audience & create awareness regarding Waste Management as well as Road Safety category.

APPROACH

How we created awareness about other categories?

Initiated social media campaigns focusing on water & garbage pollution which lead to an indirect product promotion along with depicting our brand active on topical issues through questions & videos.

Tapped on a sensitive topic like garbage pollution during festival period via video which illustrated the true condition of garbage during festivals in India as we tend to forget about the litter around while we get too busy enjoying!

Everyone maintains hygiene at home but forget about the surroundings. The question asked by us was “What initiative are you taking to clean your surroundings?”

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

PPC Result

Return on
AdSpend

10X

Conversion
Rate

200%

Increase
Revenue

800%