Cheenti

Sheetal Group SEO

Case Study

THE SHEETAL GROUP

Revealed: How Sheetal's overall traffic soared by 222%
Know Sheetal's online strategy to improve your online presence

Dec 2019

About The Company

The Sheetal Group is one of the leading manufacturer of water storage tanks, solid waste management products, Road Safety Equipments and Toilet Cisterns. It is estabblished in year 1989 by Mr. Bharat Aggarwal. Within a short period of time, we became the largest suppliers of solid waste management solutions to municipal corporations of Delhi, Mumbai, Shillong, Punjab, Haryana, Kolkata, Chennai and other major institutions.

Our products are manufactured keeping in mind the needs of the Modern Evolving India. Our exclusive range of products has helped us build an eminent clientele like NDMC, TATA Power, L&T, Adani, UNICEF, NBCC, NTPC, Air Force, Hero Group, DLF and many more.

CLIENT FEEDBACK

“Elixir Web Solutions have been co-creating our Digital strategy for the last two years. Their expertise lies in Search engine optimization, Social Media and Search Engine marketing. Their flexibility, quick response and dedication are three things why I would recommend them as digital marketing partners.”

 Maithily Sarkar

(Sr. Manager Marekting)

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

314.79%

Increase in Organic Traffic

Monthly Organic Traffic on the website has been increased by 314.79%.

SEARCH ENGINE
OPTIMISATION

CHALLENGE

In the past, Website designed by Sheetal Group was not user friendly, slow in speed and not technically optimized according to mobile and dekstop which resulted into low enquiers from customers. Other than this the keywords were not ranking properly, most of the keywords were highly competitive.

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating Enquiries

As the industry was new keyword research was crucial (distinguish between lead & informative keywords). Keywords were highly competitive, we recommended them a mixed set high, medium & low competitive key phrases. Implemented SEO changes on the website as per the latest SEO trends.

As a key part of SEO, we have optimized the content for their website and created new pages as per the targeted keywords. Also, we created generic blogs as per the user searches to drive informative traffic. Simultaneously, we started building new backlinks to improve the web prominence of the website.

Performance

SEO PERFORMANCE

Data Compared BETWEEN Aug 2019 AND nov 2019

ORGANIC TRAFFIC

Traffic increase from Jan 2019 to Nov 2019

Sheetal Group SEO

ORM ( Online Reputation Managment)

GOOGLE LISTING

Increased the Google Listing ratings for all the locations by posting positive reviewes.

PUSHING DOWN NEGATIVE RESULTS ON SERP

Pushed down negative results from SERP by doing business listings on quality websites & handling negative comments with utmost care.

ONLINE VISIBILITY

Enhanced Online Visibility with video content

BUILDING POSITIVE REVIEWS

We write & post positive reviews for all the online profiles of the brand.

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

PPC Result

Return on
AdSpend

10X

Conversion
Rate

200%

Increase
Revenue

800%