SDHP Social Media Marketing

Case Study

SDHP

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

SDHP is one of the leading Industrial Screws manufacturers, suppliers & exporters. They provide you with a wide range of products in regular as well as in metric shapes and specifications. Their products are manufactured and designed to cater to the needs of modern-day industry. They have their in house manufacturing facility and is fully equipped with advanced machinery and technology

As their main focus is to provide excellent quality products to their clients, they make sure that their team uses high-grade raw materials in accordance to the same. Moreover, post-production, these get tested for quality by the quality compliance team.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

Ocassional campaigns across social media channels were missing to further engage the customers.
There was a lack of product specific posts in order to increase brand visibility.
There was no proper content plan or strategy in order to establish the brand presence on all social media platforms.
Reels were not explored for showcasing their products in a better way to the customers.

OBJECTIVE

To build a strong digital presence of our brand on Social Media platforms.
Build brand awareness in the fastener industry.
To position our brand on Social Media as one of the leading Industrial Screws manufacturers, suppliers & exporters in India.
To engage the audience with varios our robust content strategies.
To educate the relevant audience regarding the mission and vision of the brand i.e to provide the best quality products to their clients and cater to their manufaturing needs.
Increase social presence over the different platforms.
Increase brand visibility among the people.
Drive more leads through our product promotion.

OUR STRATEGY

Content emphasizing upon the Australian Standard self drilling and self tapping screws that can be used in various industrial projects.
To make our audience aware about the fact that our brand is Asia ' s largest manufacturers of self drilling screws which is here to meet all your manufacturing needs.
Talking about the quality and accuracy guaranteed by the brand.
To create brand awareness, thoughtful content was curated on product promotion.
Sharing creatives with the industry specific hashtags.
To update the audience about the best roofing screws offered by our brand.
To make the audience engage more with the brand occasional/topical content were made.
To educate the audience with the help pf our contents that how our brand provides innovative fastening solution for modern day needs making it the number one choice for the engineers.
Reel videos are created for more engagement and reach.
To tap on to memes and moment marketing related to our brand to gain more engagement.
Sharing interactive stories in order to keep the audiences hooked.

APPROACH

Shared GIFS/Videos to make content more attractive.
Optimizing the profile on a regular basis.
Used relevant hashtags and keywords.
Redefined overall social media content strategy as per the social channels.
Shared the product specific content ideas.
Shared the new content suggestions like Behind the scenes, how is our product bringing success to the industrial groups to drive more reach and engagement.
Promoted posts to drive reach and engagement.
Shared template based creative to maintain the theme, relevancy of the brand and feed of the page.
Created innovative reel videos to increase the engagement rate.