Schwabe India Social Media

Case Study

DR. WILLMAR SCHWABE INDIA PVT. LTD.

How we reached 10 Million users digitally
Daily page impressions on all digital platforms has been increased from 100 to 20-30K per day.

Dec 2019

About The Company

Schwabe today is the world’s largest homeopathic manufacturer from Germany. It is also the global leader in Phytomedicines. Schwabe’s emphasis on the quality and efficacy of its products has made it one of the leading manufacturers of natural medicines in the world.

Dr. Willmar Schwabe India Pvt. Ltd., known as Schwabe India or WSI, the Indian subsidiary of Dr. Willmar Schwabe Group, was incorporated in 1994 and started quality of production homeopathic in 1997 to medicines provide at a high affordable Indian cost. Its state-of-the-art manufacturing plant, located at Noida in Uttar Pradesh, is the only one of its kind in the country.

CLIENT FEEDBACK

“Elixir Web Solutions did a good job and we were quite satisfied with the work executed by them for our website revamping. The services and dedication to their clients are great and the account managers and the team respond quickly. We recommend Elixir to all colleagues and associates seeking services in Digital activities and website designing.”

– Schwabe India

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

99.9%

INCREASE IN PAGE IMPRESSION

Daily page impression on all digital platform has been increased from 100 to 20 – 30K per day.

CHALLENGE

  • No Digital Presence
  • Lack of awareness of homeopathy category and its benefits among audience
  • Build a strong brand image in the minds of the end users

OBJECTIVE

To build strong digital presence and position Schwabe India as the most preferred brand in the category of Homeopathy products

APPROACH

Build strong digital presence and reach out to the target audience

Initiated product promotion along with thoughtful campaigns by focusing on the topical health issues and started building brand credibility via videos and live discussions.

Develop interactive platforms for consumers to actively participate

Engaged audience through GIF, video contest, giveaways, customer testimonials and played majorly on user generated content.

Inspire people to choose from the wide range offered by Schwabe India

to increase product awareness and sales we tapped on facebopok shop feature where we created product catalog CTA shop now and increased website traffic

HOW WE REACHED 10 MILLION
USERS DIGITALLY?

With no previous online presence or promotion associated with Schwabe India, the objective was to build brand awareness and reach out to target audience pan India.

 

To achieve the same we tapped on health issues with subtly promoting our products along with fine mix of content that include ( topical, informative, direct product promotion) to increase overall page performance

 

 

  • World Homeopathy day
  • World Heart Day
  • Pain Awareness Day
How we <b>reached 10 Million users</b> digitally