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Saurashtra Premier League SEO

Case Study

Saurashtra Premier League

Know how SPL's organic reach was 232,133 in a month
Get complete insights about SPL's SEO Strategies

Dec 2019

About The Company

The Saurashtra Premier League (SPL) is a professional twenty (20)-over format cricket league in Saurashtra, India. The league has been formed by Saurashtra Cricket Association and will follow T-20 format which has captivated one and all and continues to attract millions across the world.

SPL unearths some talented regional and international cricket stars. The Saurashtra Cricket Association administrates the cricket league and is dedicated for betterment of all formats of cricket by ensuring competitive tournaments and infrastructure.

CLIENT FEEDBACK

“Elixir Web Solutions have been co-creating our Digital strategy for the last two years. Their expertise lies in Search engine optimization, Social Media and Search Engine marketing. Their flexibility, quick response and dedication are three things why I would recommend them as digital marketing partners.”

 Maithily Sarkar

(Sr. Manager Marekting)

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

12,592%

INCREASE IN ORGANIC TRAFFIC

Monthly Organic Session on the website were 12,592

SEARCH ENGINE
OPTIMISATION

CHALLENGE

1. The major challenge was to improve organic traffic & rankings across India.

2. Get traffic to watch the match live on the website.

OBJECTIVE & APPROACH

Increase organic eyeballs to watch live match on the website.

As the industry was new keyword research was crucial (distinguish between lead & informative keywords). Keywords were highly competitive, we recommended them a mixed set high, medium & low competitive key phrases. Implemented SEO changes on the website as per the latest SEO trends.

As a key part of SEO, we have optimized the content for their website and created new pages as per the targeted keywords. Also, we created generic blogs as per the user searches to drive informative traffic. Simultaneously, we started building new backlinks to improve the web prominence of the website.

SEO PERFORMANCE

Data Compared BETWEEN 1 may to 27 may 2019

ORGANIC TRAFFIC

Traffic increase from 1 May 2019 to 27 May 2019

Email & SMS Marketing

MAILERS

We have created various promotional mailers based on the different categories, products & Offers.

SEGMENTATION

Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.

TRIGGERS

Various triggers were created so that automated mailers are sent from the system.

SMS

We integrated Whatsapp chat for quick and better customer interaction. It increased leads and improved communication.

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

Return on
AdSpend

10X

Conversion
Rate

200%

Increase
Revenue

800%