The Saurashtra Premier League (SPL) is a professional twenty (20)-over format cricket league in Saurashtra, India. The league has been formed by Saurashtra Cricket Association and will follow T-20 format which has captivated one and all and continues to attract millions across the world.
SPL unearths some talented regional and international cricket stars. The Saurashtra Cricket Association administrates the cricket league and is dedicated for betterment of all formats of cricket by ensuring competitive tournaments and infrastructure.
Monthly Organic Session on the website were 12,592
1. The major challenge was to improve organic traffic & rankings across India.
2. Get traffic to watch the match live on the website.
Increase organic eyeballs to watch live match on the website.
As the industry was new keyword research was crucial (distinguish between lead & informative keywords). Keywords were highly competitive, we recommended them a mixed set high, medium & low competitive key phrases. Implemented SEO changes on the website as per the latest SEO trends.
As a key part of SEO, we have optimized the content for their website and created new pages as per the targeted keywords. Also, we created generic blogs as per the user searches to drive informative traffic. Simultaneously, we started building new backlinks to improve the web prominence of the website.
We have created various promotional mailers based on the different categories, products & Offers.
Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.
Various triggers were created so that automated mailers are sent from the system.
We integrated Whatsapp chat for quick and better customer interaction. It increased leads and improved communication.
