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SAURASHTRA PREMIER LEAGUE PPC

Case Study

SAURASHTRA PREMIER LEAGUE

May 2019

About The Company

The Saurashtra Premier League (SPL) is a professional twenty (20)-over format cricket league in Saurashtra, India. The league has been formed by Saurashtra Cricket Association and will follow T-20 format which has captivated one and all and continues to attract millions across the world.
SPL unearths some talented regional and international cricket stars. The Saurashtra Cricket Association administrates the cricket league and is dedicated for betterment of all formats of cricket by ensuring competitive tournaments and infrastructure.

PAY PER CLICK

PAY PER CLICK

2000%

INCREASE BRAND AWARENESS & FOOTFALLS

Increase Brand Awareness with 2000% on across all digital platforms.

CHALLENGE

  • To target specific audience who are interested in Cricket
  • The major challenge was to gather crowd to watch the match to come to the stadium.
  • To build recognition for the league among the local and visiting audiences leading to a larger footfall.

APPROACH

  • We have made several landing page and designed the website so that people buy the ticket.
  • We have added proper visible book ticket call to action on each landing page.
  • We have made types of campaign with different Ad groups as per the categories on website. Also, we have run certain Ads on product level (best selling products with high impression & click).
  • Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
  • We have to create different campaign for different teams to reach different audience.
  • We have created multilingual landing pages to reach the right audience and proper information about when the live matches are broadcast-ed on TV.
  • Ads were monitored from time to time, so that maximum conversion rate can be achieved

RESULTS ACHIEVED

Conversion increase from December 2019 to March 2020

results

Return on
AdSpend

20X

Footfall
Rate

300%

Brand
Awareness

2000%

A Digital Marketing Agency

+1 704 771 1120 | Cheenti.com I sales@cheenti.com

  • India (Delhi, Pune) Australia USA
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USA

+1 704 771 1120

India

+91 80 90 100 397

UK

+44 2081 338117

Australia

+61 2 800 600 12