Cheenti

SASSOON Social Media Marketing

Case Study

SASSOON

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

Sassoon Fab International Private Limited is a Delhi based dynamic company that was founded in 1998 and now it’ s one among the nation ’ s leading suppliers. Sassoon Fab International Pvt Ltd. being the primary company to launch printed towels which is that the first choice for teenagers in India in year 1998, it became popular and Sassoon slowly became brand among whole sellers & retailers throughout the country
Sassoon Fab, have a complete range of Bath, Bed, Health & Home furnishing products such as Bed Linen, Mattress protector, Bath towels, Bathrobes and lots more. Sassoon have recently came up with an initiative to fight against problems of majority people who are struggling with various common pain like neck pain & back pain with its recently new additions in product range that includes Memory Foam products like Neck Pillow, Back Support seat rest & Cushions approved by doctors.

SOCIAL MEDIA OPTIMISATION

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CHALLENGE

OBJECTIVE

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OUR STRATEGY

strategy
approach

APPROACH

CONTENT WE CREATED

CONTENT WE CREATED

results
results

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