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RP Lasertech SEO

Case Study

RP LASERTECH

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

November 2022

About The Company

At RP Lasertech we are a Gurgaon-based manufacturer, exporter, supplier, and wholesaler of cable trays, electric control panel, Genset soundproof canopy, industrial trolley, machine structure, metal enclosure, panel display board, and retail display rack. We launched in 2013 and have since garnered fame for offering products that boast highquality, accurate dimensions, corrosion and abrasion resistance, etc.
We provide all our products at affordable wholesale rates to our clients. Our team comprises experts and professionals who are well-equipped with state-of-the-art manufacturing machines to design them. Each of the products we offer is made at our spacious manufacturing units under strict vigilance, to ensure they are delivered to you defect-free.

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

85.714%

INCREASE IN ORGANIC TRAFFIC

Organic Users on the website has been increased by 85.714%.

Organic Traffic Graph

In May 2022, we had 112 users. After Seo Optimization, the users has been improved to 208 in Nov. 2022 which you can have a look in next slide.

Organic Traffic Graph

Here, we can see in Nov. 2022, we have 208 users through organic channel.

SEARCH ENGINE OPTIMISATION

171.42%

INCREASE IN ORGANIC SESSIONS

Organic Sessions on the website has been increased by 171.42%

Organic Sessions Graph

In May 2022, we had 140 sessions. After Seo Optimization, the sessions has been improved to 380 in Nov. 2022 which you can have a look in next slide.

Organic Traffic Graph

Here, we can see in Nov. 2022, we have 380 sessions through organic channel.

Monthly Progress

Organic is the top source of traffic to the website

SEARCH ENGINE OPTIMIZATION

CHALLENGE

In the past, Website Health of RP Lasertech was very low. Many technical errors were present on the website. like, Broken Links, Meta Tags were missiing, unminified JS and CSS were present, Low content on the website, 404 Errors were present and etc.
  • The Iskcon was a brand but don 't have much visibility in terms of Organic traffic.
  • The major challenge was to improve organic traffic & rankings across India.
  • The keywords were generic and need to be optmised correctly on targeted pages.
seo

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating Enquiries

  • We started working from scratch, analyzed and researched relevant key phrases.
  • SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
  • We have implemented all the on-site points like optimizing alt tags, internal linking, updated meta description and Titles , optimized heading, etc to give search engine extra ranking signals.
  • We started to build quality backlinks while using white hat techniques.
  • We worked on the website speed optimization.
  • Also, we have created a content strategy for non-ranking keywords according to the landing page report, we optimized each page according to the targeted keywords.
Screenshot

SEO PERFORMANCE

DATA COMPARED BETWEEN NOV 2021 AND NOV 2022

  • Organic Users increased by 85.74%
  • Organic Sessions improved by 171.42%
  • According to Semrush the site health of Website is 96%. Initially it was 77%.

SEO PERFORMANCE

CURRENT WEBSITE HEALTH (SEMRUSH)

A Digital Marketing Agency

+1 7047 711 120 | Cheenti.com I sales@cheenti.com
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USA

+1 704 771 1120

India

+91 80 90 100 397

UK

+44 2081 338117

Australia

+61 2 800 600 12