PAPA Bands We are a small team driven by the sole aim
of creating an online community of loyal shoppers, and
satisfying their fashion & music needs.
Tour business idea started with noticing a huge demand
for face masks but not enough supply of safe, fashionable
choices. With all the available resources in-hand, we
decided to deliver 100% safe, high-quality masks and
more.
To build an online community that chooses a safe,
healthy, and fashionable lifestyle.
PAY PER CLICK
PAY PER CLICK
500%
INCREASE REVENUE
Increase revenue with 500% on across all digital platforms.
APPROACH
We have made types of campaign with different Ad groups as per the product categories on website. Also, we have run certain Ads on product level (best selling products with high impressions & clicks).
Re-marketing creative Ads were created; it helped to target bounced audience of websites who have not convert into sale.
We have implemented the Smart bidding strategy such as Target ROAS to increase the ROI in cost effective way.
Product Feed Optimization helps to being updated with products approved status which helped us to sell more products across Google.
We made campaign with smart bidding strategy from where we get good result like: Target ROAS, Maximize Conversion, Target CPA and more.
Ads were monitored from time to time, so that maximum conversion rate can be achieved.
The Ads were getting disapproved because of word " masks " . It required a lot of efforts in getting the ad approved.
We had also set up the merchant centre account for creating the Google Shopping Ad which also required a lot of efforts.
CHALLENGE
To target specific audience for wholesale clothing and make them converted into sale.
Brand Awareness & Revenue on a large scale for the purchase of wholesale clothing.
The major challenge was that these products are mainly for wholesalers, not for the general audience.
HOW PAPA BRANDS ACHIEVED 500% INCREASE
IN REVENUE
Challenge – To increase the orders for Masks
The total Revenue increased by 500%
The average cost per sale decreased 50.09%
The overall average cost per click decreased 40.02%
