Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count
September, 2022
About The Company
An online learning for kids that suit all their needs and
provide a safe, interactive learning at home. With a
perfect mix of live streamed classes, extracurricular
activities and a better offer at creative expression.
Online classes for Kids is their Specialty. The online
playschool provides young children with early learning
opportunities that meet global standards.
Online classes for kids is available anywhere in the
city of India.
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
80.9%
INCREASE IN PAGE IMPRESSION
Daily page impression on all digital platform has been increased from 40 to 90-
1000.
CONTENT WE CREATED
CHALLENGE
Targeting parents who are working and gain trust that online learning is the new way of learning after COVID-20.
Create digital presence amongst young parents that it is Our play school aims to make the kid stand out from others.
OBJECTIVE
To build brand awareness, visibility & engage audience with the fact that education is not enough to survive in this fast-generation, extra-curricular activities are must to make kid smart and talented.
APPROACH
The existing Facebook & Instagram pages were redesigned
focusing on the courses that are available and the current
course with deadline by creating emergency factor.
Initiated polls & quiz on FB & Instagram stories for both the outlets to target our niche audience.
A content plan was designed and executed to improve the social media reputation increasing the number of posts on basis of course and it' s last day to enroll.
Joined various FB groups to target different kid' s related content and encourage them to enrol for a demo class.
Kid' s testimobnials by sharing their experience with Our Play School. Also, tapped on parents testimonials how they have seen difference in their kid' s learning.
Postings on different age group courses that were available with all the details - website, contact details.
Added topical days to attract more people, also shared different campaigns for children ' s day amnd teacher ' s day promoting the courses and special discounts.
HOW WE ATTRACTED THE TARGET
AUDIENCE OVER SOCIAL MEDIA?
Challenge - Brand awareness, visibility, virality
Strategy - Started posting more number of posts with different activities that will be included in the course, parent testimonials, Kid' s vocal experience with the last dates to enrol was the focus points.
Results - More than 40% people reached with this strategies and started receiving DMs and comments on how to enrol and other related questions.
