Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count
September, 2022
ABOUT THE
BRAND
An online learning for kids that suit all their needs and
provide a safe, interactive learning at home. With a
perfect mix of live streamed classes, extracurricular
activities and a better offer at creative expression.
Online classes for Kids is their Specialty. The online
playschool provides young children with early learning
opportunities that meet global standards
Online classes for kids is available anywhere in the
city of India.
SEARCH ENGINE
OPTIMISATION
SEARCH ENGINE
OPTIMISATION
17.1%
INCREASE IN ORGANIC TRAFFIC
Monthly Organic Traffic on the website has been increased by 17.1%.
SEARCH ENGINE
OPTIMIZATION
CHALLENGE
In the past, OurPlayschool website was not optimized
as per the Google guidlines which made it non-user
friendly. The major challenge was to improve organic
traffic & rankings across India and generate leads.
Most of the keywords were highly competitive.
The Iskcon was a brand but don 't have much visibility in terms of Organic traffic.
The major challenge was to improve organic traffic & rankings across India.
The keywords were generic and need to be optmised correctly on targeted pages.
OBJECTIVE & APPROACH
Increase organic eyeballs with a focus on generating Enquiries
We started working from scratch, analyzed and researched relevant key phrases.
SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
We have implemented all the on-site points like schema implementation, enhanced ecommerce tracking, publisher tags, etc to give search engine extra ranking signals
We started to build quality backlinks while using white hat techniques.
As a key part of SEO we have optimized the content for their website as initially, they didn ’t have content on their main categories.
Also, we have created a content strategy for long-tail keywords & generic search queries related to kids education. After adding content we have seen a huge improvement in organic traffic.
SEO PERFORMANCE
DATA COMPARED BETWEEN NOV
2021 AND DEC 2021
Overall Traffic increased by 41.0%
Organic Traffic increased by 17.1%
Out of Total 40 Targeted SEO Keywords, 8 Keywords are ranking on the 1st Page of Google.
