An online learning for kids that suit all their needs and
provide a safe, interactive learning at home. With a
perfect mix of live streamed classes, extracurricular
activities and a better offer at creative expression.
Online classes for Kids is their Specialty. The online
playschool provides young children with early learning
opportunities that meet global standards.
Online classes for kids is available anywhere in the
city of India.
PAY PER CLICK
PAY PER CLICK
600%
INCREASE LEADS
Increase leads with 200% on across all digital platforms.
CHALLENGE
Brand Awareness regarding for pre-school online learning.
Used creative approach to make people choose online school over offline school.
The major challenge was to get the quality conversions on a limited keywords as there was a lot of competition in schooling industry which resulted in too high CPL cost.
APPROACH
We have created landing page with a proper call to action button to generate leads.
Added proper call to action on landing page and maintain the loading speed less than 2 seconds.
We made campaigns with different Ad groups as per the service on the website.
Re-marketing creative Ads were created; it helped to target bounced audience of websites who not converted into lead.
We implemented a Smart bidding strategy such as Target CPA to get more Leads in a cost effective way.
We have used Multiple AB testing of Creatives, Landing page and Audience to give the best result.
RESULTS ACHIEVED
Conversion increase from
November 2020 to April 2022