KAILASH KHADI Social Media Marketing

Case Study

KAILASH KHADI

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

Nature has bestowed us with abundance. Pure and soulful is what nature offers us for our wellness. Kailash Khadi Gramudyog combines all the richness of nature in various forms so that we can take care of our body with purity.We explored the deep rooted tradition of India ’ s ancient history about wellness and beauty to offer the best to you. We have combined modern natural cosmetics with ayurveda natural healing. Khadi became the synonym for purity, natural and earthy.

Kailash Khadi Gramudyog promotes authentic Khadi products which are considered as national brand of India. With our efforts,Kailash Khadi Gramudyog is associated and affiliated to Haryana Khadi and Village Industries Board. This is a milestone achievement for us and also this has sealed our products with our promise of purity.As a brand, we want to set a benchmark in the market. Thus by ensuring meticulous and through quality checks in the production, we offer our patrons a range of product that is pure and unadulterated. We are passionate about each and every product that is made and love to proactively participate at every stage of the product development.Find comfort amidst our handmade skincare products. Pamper yurself and make a promise to live and share a healthy happy lifestyle.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

To promote the products which is made by authentic special recipes and honestly sourced natural, organic ingredients that would enrich your body, mind and soul. Backed by extensive research and development.
In Spite of being strategically placed, build the engagement and reach.
Increasing brand visibility online along with generating leads.
Engaging audiences with the social content in different platforms about the healthy solutions for skin, hair and beauty care.

OBJECTIVE

To build a strong digital presence and position.
With a good offline presence, the objective was to promote Kailash Khadi Gramudyog which was associated and affiliated by Haryana Khadi and Village Industries Board. awareness about the products among the existing market.
To engage the audience with social content.
To let the relevant audience know the existence along with nature we are on a mission to nurture your daily needs as we harvest and collect the best from mother earth.
Increase social presence over the different platforms.
To engage the audience with social content like engagement polls, quiz, myth, reels and so on.
Increase social presence about bathrobe, towels, bedsheets over the different platforms.
Increase brand visibility among the people.
Drive visitors through social media.

OUR STRATEGY

To promote the products which is your daily needs as we harvest and collect the best from mother earth. Our each product comes with a promise to rejuvenate your body in the most organic way without using any harsh chemicals.
Sharing Quotes and CTA driven posts on its various programs.
To create brand awareness, thoughtful content was created using the product from Kailash Khadi.
To make the audience engage more with the brand topical content were made.

APPROACH

Shared GIFS/Videos to make content more attractive.
Optimizing the profile on a regular basis.
Used relevant hashtags and keywords.
Redefined overall social media content strategy as per the social channels.
Shared the new content suggestions to drive more reach and engagement.
Promoted posts to drive reach and engagement.

USPs we tapped on

We want to set a benchmark in the market.
Ensuring meticulous and through quality checks in the production.
We offer our patrons a range of product that is pure and unadulterated.
We are passionate about each and every product that is made and love to proactively participate at every stage of the product development.