Iskcon Dwarka Social Media Marketing

Case Study

ISKCON DWARKA

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

July 2021

About The Company

ISKCON is better recognized as a monotheistic subdivision of the famous Gaudiya Vaishnava religious tradition. Mainly, ISKCON believes in the teaching of Lord Krishna. ISKCON Dwarka is the part of the International Society of Krishna Consciousness Organisation, founded by His Divine Grace Srila Prabhupada. The teachings of the International Society for Krishna Consciousness (ISKCON) are based on ancient Vaishnava scriptures: Srimad-Bhagavatam (commentary on the Vedas), Srimad Bhagavad-gita (the personal teachings of Lord Krishna), and Sri Chaitanya-Charitamrta (the teachings of Lord Chaitanya).

The basic tenet of these teachings is that each living entity is an eternal spirit soul and has a distinct relationship with God, Krishna.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

To spread and preach the knowledge and teachings of Lord Krishna and bring people closer to the Lord.
In Spite of being a well-known organisation offline, build the engagement and reach.
Increasing brand visibility online along with seeking donations for various programmes.
Engaging audiences with the social content in different platforms

OBJECTIVE

To build a strong digital presence and position.
Build brand awareness among the devotees and followers of ISKCON and Lord Krishna.
With a good offline presence, the objective was to build an online presence.
To engage the audience with social content.
To educate the relevant audience regarding Lord Krishna ’ s teachings and lessons.
Increase social presence over the different platforms.
Increase brand visibility among the people
Drive donations through social media.

OUR STRATEGY

Content about the Lord Krishna teachings and lessons were shared in the series of #KrishnaGyaan every Wednesday.
To bring the audience closer and to spread the message of Krishna, special series posts were curated and shared every Saturday under the #SaturdaySpiritual.
Talking about and encouraging the audience to read Bhagavad Gita, content especially on Bhagavad Gita were curated and shared.
To create brand awareness, thoughtful content was created
Sharing Quotes and CTA driven posts on its various programmes.
Sharing spiritual posts creatives with the Lord’ s pictures to make the brand look more relevant
To make the audience engage more with the brand occasional/topical content were made
To educate the Lord, bring them closer to the Lord, and encourage them to read Bhagavad Gita, special posts were shared every Sunday.
Monthly contests were introduced to get more engagement and reach.
Shared the real images of our various programs and thank you posts, thanking our donors and supporters.
Shared video content shared by the various preachers and a Meditative Kirtan snippet video every Sunday.

APPROACH

Shared GIFS/Videos to make content more attractive
Optimizing the profile on a regular basis
Used relevant hashtags and keywords
Redefined overall social media content strategy as per the social channels
Shared the Janmanshtami Special content ideas for the whole month of August.
Shared the new content suggestions to drive more reach and engagement.
Promoted posts to drive reach and engagement.
Shared template based creative to maintain the theme, relevancy of the brand and feed of the page.