HEALTH CROWN Social Media Marketing

Case Study

HEALTH CROWN

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

February 2023

ABOUT THE BRAND

Health Crown is a brand that deals with ayurvedic
supplements that are chemical free, cruelty free and
100% natural.

Their products helps to relieve problem of piles like pain inflammation itching, fissures, burning and pricking of sensational region. Regulates the blood flow, thereby reducing the hypertension.

It helps in treating constipation and smooth burning and itches in anus. Used in healthy weight management, which reduces the bad cholesterol in the body. Improves digestion, strength by reducing bloating and irregular bowel movements.

SOCIAL MEDIA OPTIMISATION

CHALLENGE

To make the presence of the brand and its product in the market through social media from scratch.
Increasing brand visibility online and gaining trust of the audience.
Creating awareness about the ingredients used in the products that are beneficial for good health.
Generating more leads through social media platforms.

OBJECTIVE

To build a strong digital presence and suggest social media strategies highlighting their products.
Build brand awareness among the existing market for ayurvedic medicines.
The main objective was to build an online presence from the scratch.
To engage the audience with social content like engagement polls, quiz, myth and so on.
Increase social presence over the different platforms.
Increase brand visibility among the people.
Drive more leads/ orders through social media.

OUR STRATEGY

To create the impression and brand reputation in the market.
Providing the campaign ideas to make customer aware about the brand and its products.
To join different social media groups for better engagement and reach.
To create brand awareness, thoughtful contents were suggested.
To create interactive/eye catchy creatives for the social media.
Sharing Quotes and CTA driven posts.
To make the audience engage more with the brand occasional/topical content were made.
Tapping on FAQs or problems of our customers related to shares and so forth.

APPROACH

Shared GIFS/Statics/Carousel/Videos to make content more attractive.
Optimizing the profile on a regular basis.
Used relevant hashtags and keywords.
Shared the new content suggestions to drive more reach and engagement.
Promoted posts to drive reach and engagement.
Shared template based creative to maintain the theme, relevancy of the brand and feed of the page.