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Avery Weigh SEO

Case Study

AVERY WEIGH-TRONIX

Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count

Jan 2018

About The Company

The roots of the modern Avery Weigh-Tronix extend back to 1731 when James Ford established a business as a maker of “ stilliards ” in Digbeth, near Birmingham, UK. As the Industrial Revolution gathered momentum, the business was transferred to William Avery, soon joined by his brother Thomas, who traded under the name W&T Avery. In 1876, the company produced their first Weighbridge, with the first Service and maintenance contracts added soon after, in 1887.
Today, Avery Weigh-Tronix encompasses a number of the world’ s best-known weighing companies, including Brecknell, Dillon and Railweight. The company is now a wholly owned subsidiary of ITW corporation, a publicly traded, Fortune 500 company with operations in 57 countries.

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

96.56%

INCREASE IN ORGANIC TRAFFIC

Monthly Organic Traffic on the website has been increased by 96.56%.

SEARCH ENGINE OPTIMIZATION

CHALLENGE

In the past, Avery Weigh-Tronix website wasn ‘t optimized properly as per the SEO guidelines. The major challenge was to improve organic traffic & rankings across India and generate leads. Most of the keywords were highly competitive.
seo

OBJECTIVE & APPROACH

Increase organic eyeballs with a focus on generating leads

ORGANIC TRAFFIC

Traffic increase from Jan 2018 to Nov 2019

traffic
Screenshot

SEO PERFORMANCE

DATA COMPARED BETWEEN JAN 2018 AND NOV 2019

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